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@albarofranciscorodri
Experienced communications strategist passionate about employee engagement and culture.
With over 12 years of experience in corporate communications, I am dedicated to creating real connections through innovative campaigns that inspire and mobilize. My passion for employee engagement drives me to transform organizational cultures, fostering environments where people thrive and brands shine.
As a Creative Director, I integrate design, innovation, and storytelling to craft compelling narratives and orchestrate events that resonate emotionally. My experience spans various roles, including leading internal and corporate communication strategies at La-Z-Boy, where I successfully enhanced organizational culture and employee engagement across a bi-national region.
I have also managed strategic communications for the Saltillo Municipality Government, focusing on digital marketing and public image, and served as a Communications Specialist at Stellantis, where I developed innovative communication strategies that became benchmarks within the corporation. My journey reflects a commitment to excellence and a deep understanding of the power of effective communication.
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Work history, roles, and key accomplishments
La-Z-Boy Incorporated
Mar 2021 - Oct 2023 (2 years 7 months)
Designed and led internal and corporate communication strategies to strengthen organizational culture across a bi-national region. Focused on creating meaningful experiences aligned with company strategy, including employee engagement and philanthropy initiatives.
Saltillo Municipality Government
Jan 2018 - Mar 2021 (3 years 2 months)
Led communication strategies and digital marketing efforts to enhance the institutional image and audience connection. Managed special projects, events, and digital strategies for the City Government and Mayor.
Stellantis (Fiat Chrysler Automobiles)
Jan 2016 - Jan 2018 (2 years)
Developed and implemented innovative communication strategies to enhance employee engagement. Created benchmark communication processes and executed integral campaigns focused on recognition and engagement.
Degrees, certifications, and relevant coursework
Chief Happiness Officer Certification, Human Resources
2024 - 2024
Chief Happiness Officer Certification, focusing on employee engagement and organizational happiness.
Bachelor in Communications, Communications
2012 - 2016
Bachelor in Communications, focusing on various aspects of communication strategies and practices.
Corporate Communications and Digital Marketing
Corporate Communications and Digital Marketing program, enhancing skills in digital marketing and communication strategies.
Software and tools used professionally
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Message Albaro FranciscoGonzaga Gómez-Cortázar Romero
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