Open to opportunities

Lidya Wilson

@lidyawilson

Message

Communications specialist driving influencer marketing, PR, and integrated campaign results.

Spain

Message

What I'm looking for

I seek a strategic communications role leading influencer campaigns, PR and events in a collaborative, growth-oriented team where I can drive measurable brand impact.

I am a communications specialist with over 10 years of professional experience focused on PR, influencer marketing, event planning, and content development across consumer beauty and lifestyle brands.

I have led PR, communications, and influencer strategy and execution for global brands including Neutrogena, Aveeno and other Johnson & Johnson portfolio brands across Spain, Italy, Portugal, Greece and the Balkans, managing agencies, budgets and KPI achievement.

My background includes end-to-end influencer partnerships, branded content campaigns, large-scale events and product launches, and coordination of cross-market teams between Madrid and New York, with measurable ROI tracking alongside Business Intelligence teams.

I am resourceful, business-oriented and strategic, with experience at agencies and in-house roles supporting major clients such as Procter & Gamble, Amazon, L'Oréal and other beauty and luxury clients.

Experience

Work history, roles, and key accomplishments

Current

Contact Account Supervisor

Current

Ogilvy

Oct 2020 - Present (5 years 4 months)

Led PR, communications and influencer marketing strategy and execution for major beauty clients (Neutrogena, Aveeno, Kenvue) across Spain, Italy, Portugal, Greece and the Balkans; managed agencies, budgets and KPI achievement. Developed and executed 360° campaigns, branded content, events and influencer/celebrity collaborations including negotiation and content creation.

Influencer Marketing PR Strategy Campaign Management Event Planning Budget Management Stakeholder Management Content Creation

PR Account Executive

DeVries Global

Sep 2019 - Aug 2020 (11 months)

Contributed to planning and led end-to-end influencer partnerships for Procter & Gamble across the U.S. and LATAM, handling vetting, contracting, briefing and ROI tracking in collaboration with Business Intelligence. Oversaw online/offline activations and events supporting brand initiatives.

Influencer Partnerships PR ROI Tracking Briefings Contracting Cross Functional Collaboration Media Relations

PR Assistant

The Hive Showroom

Sep 2019 - Sep 2019 (0 months)

Provided PR assistance for New York Fashion Week clients (Casa Isota, Sara Roka, Suncoo, Herion), supporting media outreach and event coordination during Fashion Week activities.

PR Event Coordination Logistics Relationship Management

Account Executive

Nota Bene

Sep 2016 - Jul 2019 (2 years 10 months)

Planned and coordinated annual communication strategies for national and international clients (P&G, Amazon, Chicco, Johnson & Johnson) and led influencer marketing initiatives, media tracking and press materials. Directed the launch of Amazon Beauty and Personal Care categories in Spain and managed related events.

Communications Strategy Influencer Marketing Event Management Product Launch Media Relations

Press and Branded Content Assistant

L'Oreal Group

Feb 2016 - Aug 2016 (6 months)

Supported planning and execution of L'Oréal Paris sponsorship at Madrid Mercedes Benz Fashion Week (A/W 16-17) and developed print and online branded content for L'Oréal Paris and Essie. Coordinated sponsorship logistics and content delivery.

Brand Content event support Content Development Fashion Week Coordination

Freelance Community Manager

Nota Bene

Managed social media campaigns and daily monitoring for clients such as Lancôme and Miss and Chic, setting and implementing social media strategies to drive engagement.

Social Media Management Campaign Execution Community Management Brand Voice Analytics