Open to opportunities

Alan Gimenez

@alangimenez

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Experienced communications professional with a passion for brand storytelling.

Spain

Message

What I'm looking for

I am looking for a role that allows me to leverage my communication skills in a dynamic environment, fostering creativity and collaboration while driving impactful brand narratives.

I am a communications professional with a Master's degree in Cultural Journalism from Sorbonne - Paris 3 and a Bachelor's degree in Journalism from UAB. With extensive experience in brand and corporate communications, I have worked across various sectors including fashion, retail, hospitality, and entertainment. My journey has been driven by a fascination with how brand communication shapes societal perceptions.

Currently, I serve as the Head of Communications at Desigual, where I lead the strategic definition of annual communication plans and global activations across top markets. My previous roles have included Brand Manager at The Hoxton and Communications & PR Manager at Uniqlo, where I developed impactful media strategies and community engagement initiatives. I thrive on creating memorable experiences that resonate with consumers and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

The Hoxton / Ennismore Group

Jan 2023 - Present (2 years 5 months)

Crafting local brand and PR strategies to enhance hotel visibility and community engagement through events and partnerships.

Brand Management PR Strategy Community Engagement Event Planning Local Marketing

Current

Head of Comms

Current

Desigual

Jan 2023 - Present (2 years 5 months)

Leading the strategic definition of annual communication plans and global activations in top markets. Responsible for the creation and distribution of all paid media content for various markets.

Strategic Planning Community Engagement

Comms & PR Manager

Uniqlo / Fast Retailing

Jan 2018 - Jan 2023 (4 years 11 months)

Developed story opportunities for fashion and lifestyle media, created and coordinated PR events, and managed paid media content distribution.

Media Relations Event Coordination Content Creation PR Strategy Fashion Marketing

Senior Account Executive

BWC / Burson Marsteller

Jan 2015 - Jan 2018 (3 years)

Crafted brand and PR strategies for clients in fashion and entertainment, focusing on effective communication and visibility.

Brand Strategy Client Management Communication Skills

Senior Account Manager

Apple Tree Comms

Jan 2015 - Jan 2018 (3 years)

Led brand and PR strategies for multiple clients across entertainment, fashion, and hospitality sectors, focusing on influential marketing plans.

Account Management PR Strategy Influencer Marketing

Press Officer

Fondation Cartier pour l'Art Contemporain

Sep 2009 - Jan 2012 (2 years 4 months)

Executed press strategies to secure visibility for exhibitions and organized national and international press events.

Media Strategy Public Relations

Education

Degrees, certifications, and relevant coursework

Sorbonne University

Master’s Degree, Cultural Journalism

2010 - 2011

Master’s degree in Cultural Journalism, focusing on the intersection of culture and media. Developed skills in storytelling and communication strategies tailored for diverse audiences.

Universitat Autònoma de Barcelona

Bachelor’s Degree, Journalism

2004 - 2009

Bachelor’s degree in Journalism, specializing in corporate and brand communication. Gained extensive experience in various sectors including fashion, retail, and hospitality.