Open to opportunities

Ashleigh Johnson

@ashleighjohnson

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I build go-to-market strategies and product positioning for international growth.

France

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What I'm looking for

I'm looking to bring strategic marketing, cross-functional collaboration, and product thinking to a Product Marketing Manager role within a dynamic organization.

I've led go-to-market strategy for Goodeed's international expansion, adapting messaging and offers by market to secure six figures in revenue from new international clients. I also manage solidarity marketing campaigns and create sales enablement assets including pitch decks, one-pagers, case studies, battlecards, and social content.

Across Goodeed, OECD/B4IG, Jacobson Rost, and Ogilvy, I've brought together product thinking, digital strategy, stakeholder alignment, and process improvement. At B4IG, I managed corporate stakeholders including Capgemini and L'Oréal and led a digital content strategy that increased organic LinkedIn impressions by 200%.

My experience includes defining user personas and product positioning for digital launches, managing brand transformation roadmaps across hundreds of touchpoints, and turning more than 200 customer interviews into retention insights for a fitness studio.

I'm now looking to bring my international marketing background, hands-on product programs, and cross-functional leadership to a Product Marketing Manager role in a dynamic organization.

Experience

Work history, roles, and key accomplishments

Business Developer

Goodeed

Apr 2023 - Jun 2025 (2 years 2 months)

Drove international expansion and managed solidarity marketing campaigns for a diverse client portfolio. Spearheaded GTM strategy that secured six figures in revenue from new international clients.

User Research Market Research Competitive Analysis Sales Enablement KPI Optimization Digital Marketing Strategy GTM Execution

Project Manager

OECD / B4IG

Mar 2022 - Sep 2022 (6 months)

Managed international corporate stakeholders and NGOs to establish vision, milestones, and KPIs for social impact projects. Led digital content strategy, generating a 200% increase in organic LinkedIn impressions.

Stakeholder Management Project Management Digital Content Strategy KPIs

Executive Assistant

James Brown (CBS)

Jan 2019 - Aug 2021 (2 years 7 months)

Managed interview logistics, conducted research and pre-interviews, and defined content scope for national programs. Supported preparation for 20+ breaking-news stories.

Interview Coordination Research Content Planning

Client and Community Relations Manager

Greatly Gracious

Jan 2018 - Jul 2018 (6 months)

Conducted over 200 customer interviews, transforming insights into actionable strategies to increase retention. Managed client and community relations for a fitness studio.

Data Analysis Retention

Account Supervisor

Jacobson Rost

Jan 2015 - Dec 2017 (2 years 11 months)

Executed GTM strategies for client product launches, defining user personas and product positioning. Implemented data-led digital campaign strategy that increased team efficiencies and campaign performance.

GTM Strategy Personas Product Positioning Digital Campaigns Data Analysis

Assistant Account Executive

Ogilvy

Aug 2012 - Dec 2014 (2 years 4 months)

Managed roll-out of a client's brand transformation, maintaining roadmap and ensuring cohesive user experience across touch points. Established intra-agency project management process that became organizational standard.

Project Management Cross Functional Collaboration