Raphael Pierre

Lead the end-to-end marketing and creative function for a ~15-person real-estate operation, reporting directly to the broker/owner and covering brand systems, content, visual production, AI adoption and operational workflows.

• Built the marketing and creative operating system from the ground up, including market research, audience segmentation, personas, tone of voice, content architecture, inte

Hold the same Head of Marketing remit for Vangor Design de Interiores within the same ownership structure, covering brand development, digital infrastructure, content operations, AI-enabled workflows and visual production.

• Helped reorganise the brand's digital marketing infrastructure, including account structure and access, publishing workflows, Meta ecosystem organisation and Google Business

Led operational and creative direction during a gender-neutral brand repositioning, combining brand management, Generative AI, content systems and hands-on business operations.

• Led brand repositioning, visual direction and AI-assisted content production.

• Built and scheduled ~60 content pieces that generated approximately 35,000 organic views in 60 days.

• Managed AI-assisted architectural a

Managed day-to-day commercial operations while redesigning workflows, SOPs and execution standards for a high-volume customer-facing business.

• Managed opening-to-close operations and supported peaks of 40–60 daily walk-in clients.

• Created SOPs for customer service, technical quality and operational consistency.

• Built logic-based automations for payroll calculation, commissions, reporting

Led the transformation of a raw 180 sq m, three-floor commercial space from planning through operational launch.

• Produced technical floor plans and coordinated equipment procurement and physical setup.

• Developed the brand identity and visual direction.

• Directly managed approximately €25K within a €125K overall operation.

• Recruited, trained and helped coordinate a multidisciplinary team

Helped build and sustain an eight-year customer-facing business across branding, commercial operations, team coordination and creative production.

• Co-built and renovated a 160 sq m, two-floor commercial space.

• Managed a phased setup of approximately €15K.

• Established the brand's initial visual direction and operational foundations.

• Coordinated schedules, team dynamics, customer experie

Led site selection, space planning, commercial setup, brand development and operational execution for a premium customer-facing business.

• Managed a setup budget of approximately €30K.

• Produced measured surveys and concept layouts for the commercial space.

• Contributed to the rehabilitation and repositioning of a commercial property from €58K to ~€150K.

• Delivered high-demand luxury servi

Reworked the commercial layout and operating model to improve space efficiency and create additional revenue capacity.

• Added a new workstation and helped introduce a resident tattoo service as an additional revenue stream.

• Implemented operational and HSE standards.

• Established audiovisual guidelines for digital content, including background and lighting consistency.

• Supported a consist

Partner in an independent tattoo studio, combining business ownership with day-to-day operations, customer experience, space optimisation and creative support.

• Contributed to operational and commercial decision-making as a business partner.

• Helped structure workflows and the physical environment to support efficient daily operations and a consistent client experience.

• Supported visual pre

Studied technical design, structural drawing, project methodology, visual composition and spatial design, developing the foundations later applied to commercial-space planning, brand development and creative production.

Developed foundational knowledge in visual composition, colour theory, drawing and artistic execution, later applied across multimedia, branding and visual-design projects.