Open to opportunities

André André Santos

@andrandrsantos

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I build category-defining brands, 360° campaigns, and AI-enabled creative platforms.

Portugal

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What I'm looking for

I'm looking to lead brand strategy, creative direction and AI-enabled marketing work, partnering with ambitious teams to build meaningful brands, campaigns and customer experiences.

I'm leading Lebull’s brand vision, strategy and creative direction, shaping positioning, identity, communications and customer experience into a category-defining brand.

I co-founded CAOS, a strategy-driven creative studio where I lead projects from insight mining through creative development, production and performance analysis. I partner with brands seeking senior strategic guidance, agile creative teams and AI-driven experimentation.

At SAMY Alliance, I led creative strategy and brand platforms across 8+ EMEA markets for brands including Heineken, Samsung, Nestlé, L’Oréal and Leroy Merlin, while managing cross-market teams and €5M+ production budgets.

I also teach Social Media, Content Marketing and AI-driven Creative Processes at IADE and IPAM, bringing brand, campaign and innovation experience to postgraduate students.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand

Current

Lebull.pt

Mar 2026 - Present (8 months)

Leading Lebull's brand vision, strategy and creative direction to build a category-defining brand.

Responsible for brand positioning, identity, communications and customer experience, ensuring consistency across all touchpoints while aligning brand initiatives with business objectives.

Driving cross-functional collaboration to increase brand awareness, strengthen market presence and create sus

Current

Co-Founder & Creative Director

Current

CAOS

May 2025 - Present (1 year 6 months)

Co‑founded a strategy‑driven creative studio focused on brand platforms, cultural innovation and purpose‑led campaigns.

Leading end‑to‑end projects from strategic deconstruction and insight mining to creative development, production and performance analysis.

Partnering with brands looking for senior strategic guidance, agile creative teams and experimentation with AI‑driven creative tools.

Current

Associate Lecturer

Current

IADE - Creative University

Feb 2025 - Present (1 year 9 months)

Design and deliver postgraduate modules on Social Media, Content Marketing, and AI-driven Creative Processes for 50+ students annually.

Current

Associate Lecturer

Current

IPAM

Mar 2024 - Present (2 years 8 months)

Associate Lecturer in Creative Strategy & Innovation Lab at the Postgraduate course in Social Media and Content Marketing at IPAM Porto

Design and deliver postgraduate modules on Social Media, Content Marketing, and AI-driven Creative Processes for 50+ students annually.

Creative Director

SAMY Alliance

May 2023 - Jul 2026 (3 years 2 months)

Working as Creative Director for Iberia in SamyRoad & SAMY Alliance, taking over the creative leadership on creative strategy and brand platforms for Heineken, Takis, Samsung, Nestlé, L’Oréal, Leroy Merlin and others across 8+ EMEA markets.

- Developed 360° campaigns that drove brand awareness and engagement through digital‑first, social and influencer ecosystems for brands like for Heineken,

Education Mentor

ETIC Escola de Tecnologias Inovação e Criação

Sep 2023 - Feb 2024 (5 months)

Mentoring and tutoring students in advertising and creativity.

Creative Supervisor

Media.Monks

Jan 2021 - Dec 2023 (2 years 11 months)

Working as Creative Supervisor for BMW & Mini (Iberia), taking charge of the creativity of all on and offline campaigns for all media

Spotify, Netflix, BMW, Mini, Real Madrid, Prime Video.