André André Santos
@andrandrsantos
I build category-defining brands, 360° campaigns, and AI-enabled creative platforms.
PortugalWhat I'm looking for
I'm leading Lebull’s brand vision, strategy and creative direction, shaping positioning, identity, communications and customer experience into a category-defining brand.
I co-founded CAOS, a strategy-driven creative studio where I lead projects from insight mining through creative development, production and performance analysis. I partner with brands seeking senior strategic guidance, agile creative teams and AI-driven experimentation.
At SAMY Alliance, I led creative strategy and brand platforms across 8+ EMEA markets for brands including Heineken, Samsung, Nestlé, L’Oréal and Leroy Merlin, while managing cross-market teams and €5M+ production budgets.
I also teach Social Media, Content Marketing and AI-driven Creative Processes at IADE and IPAM, bringing brand, campaign and innovation experience to postgraduate students.
Experience
Work history, roles, and key accomplishments
Leading Lebull's brand vision, strategy and creative direction to build a category-defining brand.
Responsible for brand positioning, identity, communications and customer experience, ensuring consistency across all touchpoints while aligning brand initiatives with business objectives.
Driving cross-functional collaboration to increase brand awareness, strengthen market presence and create sus
Co‑founded a strategy‑driven creative studio focused on brand platforms, cultural innovation and purpose‑led campaigns.
Leading end‑to‑end projects from strategic deconstruction and insight mining to creative development, production and performance analysis.
Partnering with brands looking for senior strategic guidance, agile creative teams and experimentation with AI‑driven creative tools.
Design and deliver postgraduate modules on Social Media, Content Marketing, and AI-driven Creative Processes for 50+ students annually.
Associate Lecturer in Creative Strategy & Innovation Lab at the Postgraduate course in Social Media and Content Marketing at IPAM Porto
Design and deliver postgraduate modules on Social Media, Content Marketing, and AI-driven Creative Processes for 50+ students annually.
Working as Creative Director for Iberia in SamyRoad & SAMY Alliance, taking over the creative leadership on creative strategy and brand platforms for Heineken, Takis, Samsung, Nestlé, L’Oréal, Leroy Merlin and others across 8+ EMEA markets.
- Developed 360° campaigns that drove brand awareness and engagement through digital‑first, social and influencer ecosystems for brands like for Heineken,
Mentoring and tutoring students in advertising and creativity.
Working as Creative Supervisor for BMW & Mini (Iberia), taking charge of the creativity of all on and offline campaigns for all media
Spotify, Netflix, BMW, Mini, Real Madrid, Prime Video.
- Millennium BCP
- TAP
- Auchan
- Nestlé
- Renault,
- Dacia,
- Nestlé,
- Nespresso,
- Buondi,
- Luso,
- Castello
- Cofina
- Unitel
- Lactogal (Mimosa e Matinal)
- Turismo Portugal
Education
Degrees, certifications, and relevant coursework
IE University
Artificial Intelligence & Data Science Boothcamp
2024 - 2024
The Valley Business & Tech School
AI & Machine Learning for digital marketing
2024 - 2024
Digital Marketing
Issued 2021
The Museum of Modern Art
What Is Contemporary Art?
Issued Jun 2020
Google Digital Academy (Skillshop)
Google Analytics
Issued Nov 2018
IADE
Licentiate degree, Design + Marketing & Advertising
2013 - 2016
Novabase
Design Thinking
Issued Sep 2015
António Arroio Artistic School
High School Diploma, Design and Communication
2010 - 2013
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Social media
Skills
Interested in hiring André?
You can contact André and 90k+ other talented remote workers on Himalayas.
Message AndréGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
