Open to opportunities

Raj Ganesh

@rajganesh

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Visionary product leader with 15 years of SaaS experience.

India

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What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, allowing me to leverage my expertise in product strategy and team leadership.

With over 15 years of experience in product management, I am a visionary product leader specializing in B2B SaaS platforms. My journey has been marked by a commitment to driving innovation and delivering customer-centric solutions. At Whatfix, I generated $3.5M ARR within 24 months by leading a cross-functional team through the zero-to-one development of a next-gen product analytics platform. My efforts doubled product adoption to 65% through targeted enablement initiatives and personalized interventions for enterprise customers.

Throughout my career, I have championed cross-functional collaboration, aligning user research, marketing, and sales teams to refine product strategy and optimize go-to-market approaches. My work has led to significant achievements, including the launch of the Whatfix Marketplace, which drove 40% adoption among enterprise clients. I have also pioneered AI/ML initiatives that enhanced user engagement and retention, earning recognition with an Innovation award and a patent as an inventor.

Experience

Work history, roles, and key accomplishments

Current

Associate Director Product Management

Current

Whatfix

Jan 2021 - Present (4 years 4 months)

Led the development of a next-gen product analytics platform, generating $3.5M ARR in 24 months. Championed cross-functional collaboration, enhanced product adoption, and integrated AI/ML capabilities to improve user engagement and retention.

Product Management Cross Functional Collaboration User Behavior Analytics Product Strategy Customer Engagement Team Leadership SaaS

Product Manager

Logistimo

Jan 2016 - Jul 2020 (4 years 6 months)

Optimized logistics for emerging markets through the Logistimo Fleet product line, achieving significant growth in orders and revenue. Led branding initiatives that garnered recognition and funding.

Product Management Revenue Branding Data Driven Enhancements Strategic Planning Team Leadership Agile Methodologies

Cluster Product Manager

Prototyze

Jan 2015 - Jan 2016 (1 year)

Led product management for a fintech startup, developing a peer-to-peer lending platform. Defined go-to-market strategies and ensured successful product differentiation.

Product Management Fintech Marketing Strategy Competitive Analysis Strategic Partnerships Market Differentiation Team Leadership Growth Strategy

Founder & Product Innovator

TheLearning.org & Grocerst.com

Jul 2012 - Jan 2015 (2 years 6 months)

Launched an online upskilling platform and a hyper-local marketplace, driving educational empowerment and innovating supply chain solutions for the retail sector.