Open to opportunities

Rajesh Kukreti

@rajeshkukreti

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Sales leader with 32 years’ experience building North India retail and project pipelines in CPVC/PVC.

India

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What I'm looking for

I’m looking for a sales leadership role where I can drive North India growth, build distributor/retail networks, own project + retail targets, and lead teams to consistent revenue and collection outcomes in CPVC/PVC pipe categories.

I’m a sales-focused leader with 32 years of experience, including 22 years in the plastic pipe industry. I’ve owned North India sales operations across Delhi/NCR, Haryana, UP/Uttrakhand, Himachal Pradesh, Punjab, Rajasthan, and J&K, blending retail growth with strong project execution.

In my most recent role as Working as DGM, Sales (Kothari Agritech Private Limited), I look after North Indian states, manage a team of three State Heads and four Executives, and drive distributor appointment and retail expansion. I lead CPVC, PVC & SWR Pipes and Fittings initiatives and work closely with Government Departments and private project teams such as Airport Authority, PWD, CPWD, DMRC, and NBCC.

Previously, as Sales Head at FARM2EXPO Distributions Private limited, I managed distributors and wholesalers, appointed new distributors for market expansion, and handled secondary sales teams. I also created new product suggestions aligned to market needs—while maintaining a tight focus on sales and collection targets.

My track record includes achieving 1.5 Cr in 1 month on a new product (Truflo Pipe and Fitting) and driving 200cr Astral Pipe sale from Delhi City. I’ve consistently built dealer/distributor networks (e.g., appointing 12 distributors and 120 retailers in six months) and strengthened execution through marketing plans, negotiation, and hands-on leadership—always staying aligned with customer requirements and long-term territory growth.

Experience

Work history, roles, and key accomplishments

DGM, Sales

Kothari Agritech Private Limited

Apr 2025 - Oct 2025 (6 months)

Served as DGM, Sales for North India, overseeing CPVC, PVC and SWR pipe and fitting sales. Managed a team across multiple state heads and executives, expanding distributor and retail networks and supporting government and private project sales.

Sales Leadership Distributor Management Team Management Project Sales Budget Planning Negotiation

Sales Head

Farm2Expo Distributions Private Limited

Jan 2024 - Mar 2025 (1 year 2 months)

Led distributor and wholesaler management, expanding market coverage by appointing new distributors. Managed secondary sales team and created product recommendations aligned to market needs.

Distributor Management Market Expansion Product Recommendations Team Coordination Sales Operations

Regional Sales Manager North

Roca Bathroom Products Pvt. Limited

Feb 2023 - Dec 2023 (10 months)

Managed North India sales for the pipe division across Delhi/NCR, Punjab, Haryana, Rajasthan, Himachal Pradesh, and UP/UK. Led a team of 3 TSM and 8 CSR, appointing 12 distributors and 120 retailers in six months while achieving sales and collection targets.

Regional Sales Management Team Leadership Sales Targets Plumbing Consultant Relationships Territory Planning

Zonal Sales Head (North)

3Wavin India Holdings Pvt Ltd

Sep 2019 - Jan 2023 (3 years 4 months)

Owned sales operations for North India including Delhi/NCR, Haryana, Punjab, UP/UK, Rajasthan, Himachal Pradesh, and Bihar. Appointed 30 distributors and expanded to 400 retailers in 1.5 years, maintained GSM of 25%, and launched a plumber loyalty program.

Zonal Sales Strategy Distributor & Dealer Expansion Retail Growth Team Management Loyalty Programs KPI Tracking Secondary Sales Oversight Territory Planning

Regional Sales Head

HSIL Ltd

Sep 2017 - Aug 2019 (1 year 11 months)

Managed North India operations for HSIL's pipe division across Delhi/NCR, Haryana, and Himachal Pradesh. Developed marketing plans and sales strategy, supported product specifications with plumbing consultants, expanded via plumber initiatives, and tracked dispatch and collections.

Marketing Planning Plumbing Consultant Management Team Supervision Dispatch & Collections

Regional Sales Manager

Astral Polytechnik Ltd

Aug 2003 - Sep 2017 (14 years 1 month)

Handled distributor and retail network sales in Delhi/NCR, Punjab, Haryana, and Himachal Pradesh. Managed business of 350 Cr, led a team of twelve salespeople, and drove builder/contractor and MEP consultant channels while planning targets and supply network execution.

Regional Sales Management CPVC Pipe Sales Team Leadership Target Setting Supply Chain Coordination

Manager

Novopan Industries Ltd

Apr 1997 - Aug 2003 (6 years 4 months)

Managed sales promotion through interactions with distributors, builders, and architects in the Delhi branch. Supported go-to-market activities focused on distributor and customer engagement.

Sales Promotions Builder And Architect Relationships Stakeholder Management Communication Negotiation Sales Coordination

Area Manager

Bachmann Industries India Ltd

Jul 1990 - Apr 1997 (6 years 9 months)

Managed marketing of dampers, expansion joints, ducts, structures and controls for industrial customers. Conducted visits across major fertilizer, chemical and sugar mills to drive equipment marketing across India.

Account Development Technical Sales Territory Coverage Refineries Fertilizer Sugar Industries Relationship Management Negotiation