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G Sai Karthik

@gsaikarthik

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Strategic SFMC Campaign Manager with 6+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in digital marketing.

I am a strategic and hands-on SFMC Campaign Manager with over 6 years of experience in marketing automation and campaign management, primarily within B2B and healthcare sectors. My expertise lies in Salesforce Marketing Cloud, where I have successfully delivered global campaign strategies, lead scoring models, and advanced segmentation. I am passionate about designing personalized customer journeys that convert, leveraging my strong technical skills in AMPscript, SQL, and Google Analytics.

In my current role as a Marketing Cloud Email Deliverability Success Engineer at Salesforce, I manage end-to-end campaign execution, implementing dynamic content personalization and leading campaign diagnostics to enhance email deliverability. My previous experience as a Digital Strategist at Syneos Health allowed me to design and execute healthcare-focused marketing automation campaigns, resulting in a significant increase in HCP conversion rates. I thrive in collaborative environments, working closely with cross-functional teams to optimize engagement and ensure compliance with regulations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Cloud Email Deliverability Success Engineer

Current

Salesforce

Jan 2022 - Present (3 years 5 months)

Managed end-to-end campaign execution using SFMC including Journey Builder, Email Studio, and Automation Studio. Led campaign diagnostics, inbox placement analysis, and ISP-level monitoring to enhance email deliverability. Collaborated with clients to optimize segmentation, lifecycle automation, and performance reporting.

Automation Studio Email Deliverability GDPR CAN SPAM

Digital Strategist and Analytics Coordinator

Syneos Health

Nov 2020 - Jan 2022 (1 year 2 months)

Designed and executed HCP-focused marketing automation campaigns across email, programmatic, and social channels. Built and optimized lead funnel journeys, campaign tagging, and predictive scoring models for healthcare professionals. Delivered performance dashboards and recommendations to leadership, leading to a 23% increase in HCP conversion rates.

Marketing Automation Email Marketing Programmatic Advertising Social Media Marketing Performance Dashboards

Digital Marketing Analyst

Medicover India

Jan 2019 - Aug 2020 (1 year 7 months)

Developed and managed automated campaigns and reporting frameworks to track touchpoints across HCP and B2C segments. Implemented advanced segmentation and web behavioral analytics to improve content delivery for patient and doctor engagement. Worked closely with marketing teams to improve SEO, SEM, and website traffic, achieving a 40% boost in organic traffic.

Segmentation Web Analytics SEO SEM Website Traffic Digital Marketing

Junior Executive

Citizen Bank

Feb 2018 - Oct 2018 (8 months)

Managed the organization's WordPress site and created monthly digital reports using Google Analytics. Tracked branch financial performance, analyzed business performance and market conditions, and provided periodic reports to senior management.

WordPress Google Analytics Digital Reporting Market Analysis Reporting

Education

Degrees, certifications, and relevant coursework

Indian School of Business (ISB)

Executive Course, Product Management

Completed an Executive Course in Product Management. Gained advanced knowledge in product strategy, development, and market launch principles.

Jawaharlal Nehru Technological University Hyderabad (JNTUH)

B.Tech., Electronics and Communications

Pursued a Bachelor of Technology in Electronics and Communications. Focused on core engineering principles including circuit design, signal processing, and communication systems.

Narayana Junior College

Intermediate, Science

Grade: 85%

Completed intermediate education at Narayana Junior College. Achieved an 85% score, focusing on foundational subjects relevant to higher technical studies.

Bhashyam Public School

High School Diploma, General Studies

Grade: 86%

Attended Bhashyam Public School, completing secondary education. Achieved an 86% score in core academic subjects, building a strong educational foundation.