Anshul Verma

I am a forward-thinking Project Manager and Campaign Specialist with 9 years of rich experience in end-to-end campaign management, market automation, performance reporting, artificial intelligence, and database management. I have an excellent track record of managing challenging projects to successful completion while maintaining top-notch communication with offshore clients.

Currently, I lead multi-million-dollar marketing campaigns at IBM, utilizing advanced automation suites such as Marketo, Salesforce, and HubSpot. My role involves workflow automation, CRM integrations, and data visualization, where I have successfully implemented AI-driven marketing automation that resulted in a 40% increase in engagement and improved lead conversion rates. I also manage a team of 12 marketing professionals, ensuring seamless collaboration across various marketing channels.

Previously, as a Marketing Automation Specialist at Better Mortgage, I managed campaign automation and database management for millions of customer records. My expertise in SQL and advanced analytics tools allowed me to extract key insights and develop data-driven action plans that optimized marketing strategies. I am passionate about leveraging technology to enhance marketing performance and drive business growth.