Looking for a job

Rajashree Deka

@rajashreedeka

Content marketing lead at ILenSys Technologies who grew organic traffic by 40% with SEO-driven content.

At ILenSys Technologies, I owned and executed a full-funnel content strategy that increased organic traffic by 40% and inbound leads by 25–35%. I also developed landing pages and website content that improved conversion rates by 20–30%.

At Lenovo, I contributed to product marketing for hardware and SaaS solutions and authored advisory and product-led content. My campaign work contributed to a 30% increase in engagement, and I developed sales enablement assets to support deal conversions.

At Moody's Investors Services, I fact-checked and edited financial and regulatory content, reducing content error rates by 30–40%. I also translated complex information into clearer content for digital and SaaS workflows.

Earlier, I edited academic, scientific, and medical content at AnsrSource and authored market research reports at Infiniti Research Pvt Ltd. My editorial work has included managing a team of four content editors at Manipal City & Guilds Pvt Ltd.

Experience

Work history, roles, and key accomplishments

Senior Lead - Content Marketing

LenSys Technologies

May 2024 - Nov 2025 (1 year 6 months)

Owned and executed a full-funnel content strategy, driving a 40% increase in organic traffic and a 25–35% growth in inbound leads. Led creation of high-conversion landing pages and website content, improving conversion rates by 20–30%.

Content Strategy SEO Copywriting Landing Pages A B Testing Google Analytics SEMrush HubSpot Content Calendar Sales Enablement

Assistant Manager – Content

Lenovo

Sep 2020 - Mar 2023 (2 years 6 months)

Key contributor to a dynamic SMB marketing team, driving product marketing initiatives for Lenovo's hardware portfolio and SaaS solutions. Authored high-impact advisory and product-led content and developed sales enablement assets.

Product Marketing Content Marketing Sales Enablement Email Campaigns Whitepapers Data Sheets Training

Copy Editor

Moody's Investors Services

Jun 2018 - Feb 2020 (1 year 8 months)

Conducted in-depth fact-checking and secondary research on financial and regulatory data, reducing content error rates by 30–40%. Edited and validated high-stakes financial and compliance content, ensuring 99.9%+ accuracy.

Editing Fact Checking Financial Content Compliance Research Proofreading

Associate Copy Editor

AnsrSource

Jul 2016 - Jun 2018 (1 year 11 months)

Reviewed and refined university-level course materials and textbooks for leading publishers, ensuring alignment with curriculum standards. Edited and rewrote multi-domain content, achieving high accuracy and improving learner comprehension.

Editing Proofreading Curriculum Development Content Rewriter Academic Writing Scientific Writing

Assistant Editor

Infiniti Research Pvt Ltd

Oct 2015 - May 2016 (7 months)

Authored market research reports in collaboration with analysts, ensuring content depth and compliance with quality standards. Evaluated reports for grammar, syntax, and accuracy, and led editorial meetings.

Market Research Editing Proofreading Report Writing Editorial Workflow

Editor

Manipal City & Guilds Pvt Ltd

May 2014 - Sep 2015 (1 year 4 months)

Managed a team of four content editors to deliver short-term projects within deadlines. Oversaw editorial calendars and schedules to ensure timely production of high-quality content.

Team Management Editorial Calendar Project Management Content Production

Copy Editor

Macmillan Publishing Ltd

Aug 2013 - Dec 2013 (4 months)

Proofread and edited scientific research journals, ensuring alignment with established guidelines. Developed a database of high-quality copy to improve service turnaround for time-sensitive projects.

Proofreading Editing Academic Journals Database Management