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Aditi Bisht

@aditibisht

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Content strategist and editor driving SEO growth and high-impact content.

India

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What I'm looking for

I seek a senior content role where I can lead strategy, grow organic traffic, mentor teams, and align content with business goals.

I am a content strategist and editor with 6+ years of experience leading end-to-end content across web, social, and print, delivering measurable SEO results and significant traffic growth. I have led teams and worked with agencies and publications to produce high-quality, on-brand content that achieved top Google rankings and millions of organic impressions.

I have created content strategies and calendars for fintech, SaaS, AI, retail-tech, logistics and D2C clients, ghostwritten executive pieces, co-authored industry reports, and managed editorial teams for print and digital publications. I partner closely with marketing, design, and product teams to align content with business goals and use data-driven approaches to optimize performance.

Experience

Work history, roles, and key accomplishments

Head of Content

SalesFlow

Jul 2023 - Feb 2025 (1 year 7 months)

Led end-to-end content strategy across blogs, website, social, and reports, driving 3.1M+ organic impressions, top Google UK rankings, and 250% traffic growth through data-driven SEO and cross-team collaboration.

Content Strategy SEO Team Management Analytics SEO Tools Stakeholder Management

Tech Writer & Content Strategist

Independent / Freelance

Apr 2022 - Jun 2023 (1 year 2 months)

Developed content calendars and strategies for fintech, retail-tech, logistics, SaaS, and AI clients, collaborating with 50+ global clients and producing articles, whitepapers, and thought leadership featured in international publications.

Content Strategy Technical Writing Thought Leadership Whitepapers SEO

Assistant Editor

Images Group

Jul 2021 - Mar 2022 (8 months)

Led and trained a team of writers to deliver consistent print and digital editorial content, contributed 50+ interviews and managed the editorial production for the “Top 100 D2C Brands” book.

Editorial Management Team Leadership Interviewing Brand Voice

Tech Journalist

Inc42 Media

Mar 2020 - Jun 2021 (1 year 3 months)

Produced branded content and editorial features for D2C, fintech, and tech companies, authored 5 articles in the HSBC “CFOs in Tech” series and co-developed branded series and landing pages for Microsoft.

Journalism Brand Content Interviewing Series Development Landing Pages Tech Reporting

Business Development Intern

RK Global Shares & Securities Ltd.

Jun 2018 - Aug 2018 (2 months)

Onboarded and managed clients for the firm, supporting business development and client relationship activities during the internship.

Client Onboarding Relationship Management Sales Support Communication CRM

Quality Analyst

Zomato

May 2017 - Aug 2017 (3 months)

Proofread and quality-checked content across the Zomato app to ensure accuracy and consistency in listings and copy.

Proofreading Quality Assurance Content Review Attention To Detail Editorial Standards

Proofreading Intern

Deskerra

Jul 2016 - Sep 2016 (2 months)

Researched and created blog content buckets for Deskerra, supporting content ideation and editorial planning during the internship.

Research Proofreading Writing

Education

Degrees, certifications, and relevant coursework

Guru Gobind Singh Indraprastha University

Bachelor of Arts, Journalism & Mass Communication

2016 - 2019

Completed a Bachelor of Arts in Journalism & Mass Communication from August 2016 to August 2019, focusing on journalism, media studies, and mass communication principles.