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Priyal Ray

@priyalray

Content strategist at AND Academy who grew organic traffic 2× and AI search referrals 36× through SEO and editorial strategy.

India

Message

At AND Academy, I led Content & SEO Strategy, growing organic traffic 2× and non-brand organic traffic 5×. I also grew AI search referrals 36× across ChatGPT, Perplexity, and Gemini, and generated 300+ leads through organic traffic.

I’ve worked across content strategy, SEO, digital PR, and editorial roles with ReNew Power, AdFactors PR, Leena AI, Gartner India, Newgen Software, Indian Express Online Editorial, and Outlook Magazine. My work spans B2B SaaS, EdTech, HRTech, and BFSI, grounded in a journalism background.

Experience

Work history, roles, and key accomplishments

Senior Manager, Content Marketing & SEO

AND Academy

Mar 2023 - Feb 2026 (2 years 11 months)

Led content and SEO strategy, achieving 2x growth in organic traffic and 5x growth in non-brand organic traffic. Grew AI search referrals 36x in 15 months and generated 300+ leads through organic traffic.

SEO Content Strategy AI Search Digital PR Link Building Team Leadership Google Analytics Google Search Console

Deputy Manager, Corporate Comms

ReNew Power

Jul 2022 - Feb 2023 (7 months)

Ideated and created internal and external communications, including emailers, newsletters, and branding collaterals. Liaised with PR team and collaborated with cross-functional teams to drive growth through content initiatives.

Corporate Communications Content Writing Editing PR Cross Functional Collaboration

Content Specialist

AdFactors PR

Jan 2022 - Jul 2022 (6 months)

Wrote and edited 5-6 content pieces daily for client servicing teams and oversaw a team of writers. Involved in content strategy for the BFSI team and ideation of content training sessions.

Content Writing Editing Content Strategy Team Management BFSI

Content Marketer

Leena AI

Oct 2020 - Jan 2022 (1 year 3 months)

Created and implemented content strategy, coordinating with business development team. Managed freelance writers, wrote long-form and short-form content, and pioneered PR strategy.

Content Strategy Content Writing Editing Social Media PR Market Research Webinars

Content Analyst

Gartner India

Oct 2019 - Apr 2020 (6 months)

Created research-based content to assist software buyers in decision-making. Researched software buying patterns and liaised with subject matter experts to ensure accurate representation of technical concepts.

Content Creation Research Project Management Technical Writer

Senior Executive, Content Marketing

Newgen Software

Sep 2017 - Oct 2019 (2 years 1 month)

Worked with PR team to meet content requirements, including press releases, thought leadership articles, and quotes. Created and reviewed marketing collateral for the website, including brochures, case studies, and blogs.

Content Marketing PR Press Releases Marketing Collateral Blogging

Sub-Editor

Indian Express Online Editorial

Dec 2016 - May 2017 (5 months)

Tracked news updates to build stories and created feature stories based on interviews. Edited drafts written by multiple teams and contributed original story ideas during editorial meetings.

Editing Feature Writing Social Media Monitoring Story Ideation

Trainee Sub-Editor

Outlook Magazine

Jun 2015 - Oct 2016 (1 year 4 months)

Tracked news updates for Twitter and live news feed, edited and proofread articles, and wrote feature blogs. Conducted fact-checking and gained expertise in editorial software tools.

Editing Proofreading Fact Checking Content Management Twitter