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Raheel Riffat

@raheelriffat

Business development at WiMetrix, creating outbound programs for an AI-powered Industry 4.0 platform.

Pakistan
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At WiMetrix, I develop targeted outbound programs for an AI-powered Industry 4.0 platform serving apparel and textile manufacturers. I define target accounts, research decision-makers, and shape messaging around production visibility, quality management, and AI Production Intelligence.

At Cinnova Technologies, LLC, I generated pipeline for software engineering and emerging technology services across US SMB and mid-market accounts. I managed the outbound sales process through discovery, proposals, negotiation, and closure, and contributed to more than $1M in services revenue across my career.

At Virtual Force, I generated outbound pipeline for custom software development and cloud solution engagements, qualifying opportunities with technical teams and maintaining pipeline visibility through CRM. Earlier, at Live Admins, I led outbound and inbound sales activity in a quota-driven SaaS environment.

At Annzo Corporation, I sold digital marketing and SEO solutions to North American enterprise and SME clients, exceeding revenue targets for five consecutive years. At Wisdek Corp, I developed new B2B opportunities in digital marketing and IT services. I’m increasingly focused on using AI and automation for account research, enrichment, qualification, and campaign execution.

Experience

Work history, roles, and key accomplishments

CL

Senior Business Development Manager

Cinnova Technologies, LLC

Sep 2019 - Jun 2026 (6 years 9 months)

Generated and developed pipeline for software engineering and emerging technology services across US SMB and mid-market accounts. Managed the outbound sales process from target-account identification and prospecting through discovery, proposal, negotiation, and closure.

VF

Business Development Manager

Virtual Force

Dec 2016 - Aug 2019 (2 years 8 months)

Generated outbound pipeline for custom software development and cloud solution engagements. Built and managed prospect lists, account research, outreach cadences, and follow-up using CRM and sales prospecting tools.

LA

Business Development Manager

Live Admins

Apr 2016 - Nov 2016 (7 months)

Led outbound and inbound sales activity in a quota-driven SaaS environment. Prospected and qualified business opportunities and conducted discovery with prospective customers.

Education

Degrees, certifications, and relevant coursework

University of the Punjab logoUP

University of the Punjab

Bachelor's Degree

Bachelor's degree from the University of the Punjab, Lahore.

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