At TESSELL, I built an agentic GTM research tool that combines account intelligence, buying signals, ICP scoring, and call analysis to prioritize accounts and prepare stakeholder insights. I also automated Salesforce territory routing and MQL assignment.
I built a two-region forecasting tool with 17 metrics, drill-downs, and report validation; GTM leadership adopted it in place of the forecast slide deck. I also created a campaign dashboard combining Salesforce, LinkedIn Ads, website activity, and visitor data.
At SPOTDRAFT, I reduced enterprise sales-cycle time by 20% through data-driven process improvements and improved lead conversion by 10% in three months. I also used ICP analysis and BANT qualification in CRM to improve SQL-to-closed-won conversion by 13%.
At ZLURI, I partnered with Sales and Customer Success to increase closure rates by 75% and reduce discounting by 15%, while streamlining Salesforce and DealHub CPQ workflows. Earlier, I worked across customer success and sales operations, including implementing SAP sales-order, CRM, and inventory workflows at HORMANN INDIA.
