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Rachel Meidinger

@rachelmeidinger

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I build data-driven integrated campaigns that grow acquisition, engagement, and brand equity.

United States

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What I'm looking for

I'm looking to lead integrated, data-informed brand and digital campaigns in a fast-paced, cross-functional environment where I can build practical playbooks, run structured experiments, and grow acquisition, engagement, and long-term brand equity.

At Intuit, I lead global digital strategy and brand campaigns across paid, owned, and earned channels, turning audience insights and lead-flow trends into strategies that increased acquisition by 40% year over year.

I redesigned a global messaging program into an 11-tier, audience-specific performance model, delivering a 118% lift in unique clicks at 99.9% statistical confidence. I also improved conversion engagement by 530% year over year through targeted email and Vidyard workflows.

Previously, at Immanuel Living, I led a website redesign and digital funnel re-architecture that increased web traffic by 128%, while Salesforce CRM lifecycle automation increased audience acquisition and engagement by 57%.

Across B2B and SaaS consulting, I’ve built full-funnel brand strategies, ABM frameworks, paid media programs, KPI dashboards, and conversion-focused creative. I bring more than 10 years of experience connecting brand priorities, performance data, and cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Intuit

Oct 2021 - Present (4 years 11 months)

Leading integrated campaign strategy across paid, owned, and earned channels for global divisions, expanding acquisition by 40% YoY. Redesigned a global messaging program into an 11-tier audience-specific performance model, unlocking a +118% lift in unique clicks.

Integrated campaign strategy Multi channel Marketing Brand Equity Cross Functional Integration Google Analytics Adobe Analytics Tableau Salesforce HubSpot Scrum Adobe Creative Cloud Vidyard Canva

Performance Marketing & Lifecycle Specialist

Immanuel Living

May 2020 - Oct 2021 (1 year 5 months)

Spearheaded an end-to-end website redesign and digital funnel re-architecture, driving a +128% increase in web traffic. Managed agency relationships and mapped custom consumer journeys within Salesforce CRM, resulting in a 57% increase in digital audience acquisition.

Performance Marketing Lifecycle Marketing Salesforce Premiere Pro Digital Strategy Agency Management Web Analytics

Integrated Marketing & Communications Specialist

Independent Marketing & Analytics Consultant

Jan 2017 - May 2020 (3 years 4 months)

Formulated full-funnel digital brand strategies and multi-channel performance plans for B2B and SaaS clients. Managed paid search and social initiatives, scaling client digital audiences by an average of +200%.

Digital Strategy ABM Google Ads LinkedIn Campaign Manager HubSpot Mailchimp ROI Analysis Canva Adobe Creative Cloud

Digital Marketing & Communications Associate

Montana High Tech Business Alliance

May 2016 - May 2017 (1 year)

Executed targeted inbound campaigns and multi-channel lifecycle communication strategies, driving 45% annual membership pipeline growth. Grew event attendance rates by 80% and achieved an NPS score of 82.

Inbound Marketing Lifecycle Marketing Google Analytics SEO Event Marketing Multi channel Campaigns

Education

Degrees, certifications, and relevant coursework

University of Montana

Bachelor of Science in Business Administration, Marketing

Activities and societies: Minor in Media Arts

Bachelor of Science in Business Administration with a major in Marketing and a minor in Media Arts, specializing in narrative structure, digital layouts, design principles, and creative media asset creation.