Open to opportunities

Julissa Bonilla

@julissabonilla

Message

I build data-driven marketing programs, digital platforms, and brand experiences that increase engagement and ROI.

United States

Message

What I'm looking for

I'm looking to lead data-driven marketing, brand, website, and digital platform initiatives where I can improve engagement, adoption, and business growth.

I've built marketing programs and digital experiences for Modern Bank, Morgan Stanley, Informa Financial Intelligence, and New York Life. At Modern Bank, I developed a firm-wide marketing program that drove a 30% increase in ROI in its first year.

I lead brand, website, acquisition, and digital-channel initiatives that connect creative strategy with analytics. My work has increased brand engagement by 20%, click-through rate by 15%, organic traffic by 25%, and platform adoption by 30%.

At Morgan Stanley, I drove engagement and adoption for Financial Advisor Marketing Platforms, partnering across UX, marketing, analytics, and advisor councils. I also led platform deployments, training, and firm-wide communications through Salesforce.

Most recently, I've delivered freelance rebranding and website redesign projects, managed social content for small businesses, and provided SEO, advertising, and analytics recommendations to support growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Freelancer

Current

Self-Employed

Mar 2025 - Present (1 year 6 months)

Delivered freelance rebranding and website redesign projects to refresh visual identity and improve online presence. Managed social media content and strategy for small businesses to boost engagement and visibility.

SEO Google Ads Analytics Social Media Management Branding Web Design