Open to opportunities

Rachael Woodford

@rachaelwoodford

Message

Account Manager with expertise in integrated marketing and campaign execution.

Singapore

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, allowing me to drive impactful marketing strategies and contribute to business growth.

I am an experienced Account Manager specializing in integrated marketing strategies that drive successful multi-channel campaigns across B2C and B2B sectors. Currently, I work at ExxonMobil Asia Pacific, where I lead innovative marketing initiatives that align with business objectives and reinforce brand consistency.

Throughout my career, I have demonstrated my ability to manage high-impact events and collaborate with cross-functional teams to deliver effective marketing solutions. My key achievements include leading the 2024 Charity Car Wash event and achieving a significant increase in brand awareness. I thrive in fast-paced environments and am adept at adapting strategies based on market shifts.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

ExxonMobil Asia Pacific Pte. Ltd.

Jun 2023 - Present (2 years 2 months)

As an Account Manager at ExxonMobil, I led integrated marketing campaigns for Esso Singapore Retail, collaborating with cross-functional teams to develop strategies that aligned with business objectives. I managed multi-channel campaigns, enhancing brand affinity and customer interaction, while analyzing performance to optimize future strategies.

Integrated Marketing Campaign Execution Cross Functional Collaboration B2B Marketing B2C Marketing Project Management Performance Tracking Stakeholder Management Event Management

Account Executive

VCCP Singapore

Aug 2021 - Jan 2023 (1 year 5 months)

In my role as Account Executive at VCCP Singapore, I managed client relationships and executed advertising campaigns for B2B accounts. I oversaw project timelines and budgets, ensuring successful delivery while contributing to new business pitches that expanded the agency's portfolio.

Client Management Campaigns Project Management B2B Marketing Budget Management Resource Allocation Team Collaboration Market Research

Education

Degrees, certifications, and relevant coursework

Royal Melbourne Institute of Technology

Bachelor of Communications, Communications

2019 - 2020

Completed a Bachelor of Communications with a focus on Professional Communications, gaining skills in media, public relations, and communication strategies.