At TDCX, I managed relationships with 80+ e-commerce and export-focused advertisers on the Meta Advertising Project, covering approximately US$350K in monthly advertising spend. I analysed campaign performance and recommended budget adjustments, campaign improvements, and relevant advertising products.
I re-engaged inactive advertisers, addressed budget and performance concerns, and coordinated with internal teams on campaign delivery issues. I achieved up to 120% of revenue targets and contributed to approximately 20% growth in attributed revenue during optimisation periods.
At ZPIXEL PTE LTD, I managed international beauty brand and China duty-free retailer accounts, including La Mer, Estée Lauder, Dr.G, and The Shilla Duty Free. I coordinated campaign proposals, creative briefs, and seasonal campaign delivery, contributing to approximately 30% sales growth during campaign periods.
