
Sanad User
@sanadr
Account management at Jotun MEIA, where I ran campaigns across 14 markets and negotiated creator partnerships.
What I'm looking for
At Jotun MEIA, I ran campaigns and creator partnerships across 14 markets. I negotiated barter deals with creators and public figures, managing the creative, media, PR, and social agencies within a USD 2M annual communications budget.
I created a dealer social media toolkit rolled out through 14 local teams and supported Google Maps optimisation that raised store visibility by 40%+ across MENA. Earlier, at Konnect Media, I sold B2B advertising from cold call through payment collection, bringing in CAD 50K+ over six months.
Experience
Work history, roles, and key accomplishments
Regional Marketing Executive
Jotun MEIA
May 2023 - Aug 2026 (3 years 3 months)
Led influencer collaborations and managed a USD 2M communications budget across 14 markets. Negotiated barter deals, created dealer toolkits, and ran major events including the 2024 awards ceremony at Dubai Opera.
Conducted research and compiled data for client presentations within EY's consulting methodology.
Sales Coordinator
Konnect Media
Jun 2022 - Nov 2022 (5 months)
Cold called business owners to sell local advertising placements, managing the full sales cycle from first call to close. Brought in CAD 50K+ over six months and handled contracts and client communication post-sale.
Digital Marketing Generalist
Association of Workplace Educators of Nova Scotia
Jun 2021 - May 2022 (11 months)
Planned, wrote, and ran communications and promotional campaigns, including a Google Ads campaign that grew website traffic by 1,000%+. Produced social and CRM content and built a digital course catalogue.
Education
Degrees, certifications, and relevant coursework
Salesforce Trailhead
Drive Sales with Operational Excellence, Sales Operations
Completed the Drive Sales with Operational Excellence certification from Salesforce Trailhead in August 2026.
HubSpot Academy
Inbound Sales Certification, Sales
Completed the Inbound Sales Certification from HubSpot Academy in August 2026.
Project Management Institute
Project Management Training, Project Management
Completed Project Management Training from the Project Management Institute in November 2024.
Harvard University
Entrepreneurship in Emerging Economies, Entrepreneurship
Completed the Entrepreneurship in Emerging Economies course from Harvard University in November 2021.
Saint Mary's University
Bachelor of Commerce, Global Business Management
Bachelor of Commerce in Global Business Management from Saint Mary's University in Halifax, Canada.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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