At Astra Daihatsu, I turn business priorities into national sales programs and execution decisions across nine regions. I designed a targeted program that increased national sales of an underperforming vehicle model by 24%.
I built a partnership with Yayasan Dharma Bakti Astra to open a commercial-vehicle customer channel, reaching 2,000+ MSMEs and directly engaging 700+ through events. I also created an Excel-based regional sales dashboard to improve performance visibility and support faster management decisions.
Earlier at Astra Daihatsu, I co-developed a compact outlet concept that reduced outlet development costs by 20% and remains a corporate standard across Indonesia. I also created a self-learning curriculum supporting around 800 new salespeople per intake and, as chairperson of the Daihatsu Employee Association (IKADA), lead employee advocacy and welfare initiatives.
