I'm leading Marketing and Communications for Rumah Boedi Boutique Hotel near Borobudur, where I wrote brand guidelines and a guest communications package to unify the brand voice across online and offline touchpoints.
I create the strategy-to-execution pipeline through moodboards, creative briefs, and marketing concepts. Previously at Studiomaja, I managed client accounts from pitch through execution and reporting for brands including Fred Perry, Superga, and Oppo x Hypebeast.
I've also managed retail operations, customer-service SOPs, website and social copy, sales reporting, legal and HR functions at You Know... Store, and taught electronic music production to more than 100 students at Double Deer.
