Fahmi Rosyidi

Implemented targeted B2B CRM and membership campaigns that drove maximum monthly turnover to IDR 500M and identified new channels with potential to raise monthly revenue to IDR 700–800M.

Led rebranding and packaging redesign for Chiffon Premium, increasing sales from 2,500 to 3,500+ units/month (≈40% growth) and launched two new product lines to capture new market segments.

Designed Google Maps QR review campaign and CRM activation that increased brand awareness by 50% and lifted monthly revenue by 12–20% through repeat-order initiatives and optimized digital channels.

Built and staffed a Scandinavian-concept cafe, shifted operations to prioritize online orders during COVID-19, restoring sales to targets and increasing a snack category by 35%.

Managed two outlets and staff, implemented promotional campaigns and fixed promos to boost sales during peak seasons and exceeded sales targets through improved team performance.

Led creative content and CRM-focused marketing initiatives that increased reseller sales by ~20% monthly through tailored promotional materials and testimonial videos for brand channels.

Supported a top-performing branch achieving IDR 1–1.5B monthly by optimizing stock mix, developing CRM/member programs, and training front office staff to drive consistent sales and member recruitment.

Grade: 3,9