Sella Chalia

At 5asec Indonesia, I lead Marketing, Sales, and Customer Service across 35 nationwide branches, aligning commercial strategy, growth plans, and customer experience with business objectives.

I launched the Corporate Services (B2B) business unit, expanded enterprise partnership opportunities, and led franchise marketing initiatives that supported nationwide growth. My work has contributed to 30% revenue growth while strengthening market presence through partnerships with brands, media, corporate clients, and public figures.

I previously managed integrated digital and offline campaigns at 5asec, improving brand consistency through nationwide visual identity standards and using campaign ROI to optimize results. As a marketing consultant for Pagi Sore Kemang, I develop annual marketing and commercial strategies, positioning brands and building partnerships that increase customer acquisition and visibility.

My foundation is in creative leadership, visual identity, brand development, and marketing communications. I bring a practical mix of commercial strategy, creative direction, KPI management, and cross-functional leadership to build brands that grow.