Open to opportunities

b4gus User

@b4gususer

Message

Business Director and strategic communications leader who builds media campaigns that grow brands and reputations.

Indonesia

Message

What I'm looking for

I’m looking for a communications leadership role where I can own integrated media strategy, stakeholder messaging, and content-first campaign execution—ideally contributing to property projects with strong governance and measurable outcomes. I’m particularly interested in contributing to AI language data projects where accuracy, consistency and natural expression is essential.

I’m a Business Director specializing in strategic communications, media planning, and integrated marketing communication—partnering with government, corporate, and national brands to drive measurable growth.

From 2018 to 2025, I led full-scale communication and marketing activities at a family-owned media advertising company, helping grow business from IDR 1B to IDR 6B in 2024 through revamped media strategy, messaging development, and campaign execution.

I oversee communication plans end-to-end—budgeting, concept development, performance metrics, and communication governance—while ensuring messaging consistency, media outreach, and stakeholder communications across public and private clients.

Previously, I led strategic and creative communications for a property developer (2016–2018), advancing PR campaigns, content-driven initiatives, product launches, media relations, crisis handling, and creator communication alignment—strengthening brand reputation and supporting corporate development.

Experience

Work history, roles, and key accomplishments

Business Director

PT Ulah Sakti Outdoor Media Advertising

Jun 2018 - Apr 2025 (6 years 10 months)

Led full-scale communication and marketing strategy, growing business from IDR 1B to IDR 6B in 2024. Oversaw media campaigns and messaging consistency across corporate/government/national brands, including stakeholder and government/private-sector communications.

Media Strategy Corporate Communications Campaign Planning Messaging Development Stakeholder Management Performance Metrics

Communications Leader

PT Siliwangi Sejati

Sep 2016 - Jun 2018 (1 year 9 months)

Planned and executed PR campaigns and content-driven initiatives for corporate, B2B, government, and consumer sectors. Supported sales and corporate development through product communications, crisis handling, creator communication alignment, and brand reputation building.

Content Marketing Media Relations Brand Management Crisis Communications Content Strategy

Strategic Communications Founder

Cumlaude Enterprise

Dec 2011 - Aug 2016 (4 years 8 months)

Provided strategic communications services spanning public and media relations, crisis/issue communications, and corporate/policy partnerships. Managed social media communication and campaigns, and handled project and agency coordination including procurement and import activities from China.

Media Relations Crisis Communications Corporate Communications And Social Media Campaigns Brand Management

Marketing Communication

PT Gilang Agung Persada

Apr 2010 - Jul 2011 (1 year 3 months)

Managed marketing communication and bilingual brand storytelling for four timepiece brands (GUESS, RADO, NAUTICA, MARC ECKO). Created and executed marketing strategy, including media and content work to support global retail communications and product announcements.

Marketing & Communication Brand Management Content Writing Media Relations

Production Assistant

Trans Corporation

Feb 2009 - Feb 2010 (1 year)

Supported production operations for Trans TV, including the daily program “Missing Lyrics,” with responsibility for quality checks across technical and creative content workflows. Contributed to live hosting/public speaking and bilingual narrative delivery within a supervised production environment.

Production Support Public Speaking Bilingual Storytelling Quality Control Production Workflows

Education

Degrees, certifications, and relevant coursework

LSPR Communication & Business Institute

Public Relations & Marketing Communication

Studied Public Relations and Marketing Communication, with coursework focused on communication theory, public speaking, media studies, content writing, and strategic messaging.