Open to opportunities

aroma mwikali

@aromamwikali

Message

I am a digital marketing specialist driving brand growth through insights-driven campaigns.

Kenya

Message

What I'm looking for

I'm seeking a digital marketing or brand strategy role where I can apply data-driven insights, campaign and content expertise, and strong client relationship skills to increase engagement and deliver measurable business impact within a collaborative team.

I am a digital marketing specialist with experience delivering brand strategy, campaign management, and content creation for companies including Safaricom, Cadbury (Mondelēz), and FreshGold. I use consumer insights and digital analytics to grow engagement and strengthen brand visibility, having achieved measurable results such as a 10% growth in engagement.

At FreshGold I optimized digital infrastructure and coordinated platforms like Floriday to improve client interactions and export processes, while maintaining strong client relationships. I bring a practical, data-informed approach to campaign execution, content, and stakeholder collaboration to drive business outcomes.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Cadbury Kenya

Jan 2021 - Jul 2021 (6 months)

Assisted execution of brand activation and trade marketing campaigns across retail outlets, supported in-store promotions and merchandising, and conducted market research to inform campaign strategies.

Merchandising Market Research Competitor Analysis Cross Functional Collaboration

Marketing & Communications Intern

Safaricom PLC

Sep 2020 - Dec 2020 (3 months)

Supported rollout of marketing campaigns and digital advertising, assisted content creation and social engagement efforts, and contributed consumer insights analysis to inform product positioning.

Campaign Execution Digital Advertising Content Creation Consumer Insights Internal Communications