Pruthvi Raj

Multi-platform strategy:
Spearheaded end-to-end paid media campaigns across Meta, Google, LinkedIn, Snapchat, and TikTok for 150+ SME brands spanning 6+ industries, driving consistent full-funnel coverage tailored to each platform's audience.

Media planning & buying
Engineered channel-wise media plans and executed live budget allocation across platforms, continuously optimizing spend to maximize

Managed digital strategy and operations, including social media marketing, Google Ads, and client relations.

Managed paid media campaigns and contributed to media planning and buying for clients.

- Oversaw the implementation, optimization and reporting for the company website, resulting in a 3% increase in website traffic within 300 hours of work showing independent work capabilities.
- Analyzed performance metrics using Google Analytics, Search Console, and other SEO tools to refine strategies.
- Collaborated with content and marketing teams to develop SEO-friendly content strategies.

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- Independently managed social media plans and paid ad campaign budgets across multiple channels (Facebook, Instagram, LinkedIn) to drive traffic, increase conversions, and optimize overall KPI performance, achieving a 27% increase in lead generation through Meta/Facebook Analytics.

- Developed data-driven media plans and crafted compelling ad copy for SMM campaigns, resulting in a 13% boost in a

- Supported Social Specialists and Supervisors in managing and executing multi-channel social media strategies for various clients.
- Assisted in research, data organization, and reporting to develop well-informed social media plans and strategic recommendations.
- Managed budgets and financial tracking, including updating blocking charts, budget summaries, and expenditure reports as needed.
- Col

- Client representation
- Understand the need of clients
- Social media trend updates
- Awareness campaigns
- Client service research

Completed training in digital marketing, focusing on paid social media advertising and inbound marketing.

Pursued a postgraduate degree in Project Management, focusing on project planning and execution.

Studied digital marketing with a concentration in paid social, media planning, and analytics for digital marketing.

Studying and practicing the digital marketing platforms and methods. In-depth knowledge of SEO, PPC, Social media marketing, content strategy, research and analysis and much more.

Earned a Master of Business Administration with a focus on marketing.

Completed a Bachelor of Engineering in Computer Engineering.