Priya Omron

Drove growth and retention in the Accountant Channel by helping firms adopt, expand, and succeed with BILL's AP/AR and Spend & Expense through targeted lifecycle marketing, education, and cross-sell programs.

Developed and executed a continuous test-and-learn strategy to drive incremental gains in customer engagement, retention, and conversion for high-value actions. Collaborated with cross-functional teams to design and implement lifecycle programs that expanded Chime's active member base.

Led, designed, and executed test-and-learn strategies to support a rapidly growing global business. Oversaw end-to-end campaign management across project, creative, and operational functions.

Managed two direct reports and oversaw quarterly and annual planning and forecasting. Led the development and implementation of segmentation strategies to achieve channel revenue targets.

Collaborated with brand marketing, creative, and merchandising teams to align campaigns with seasonal initiatives. Analyzed campaign performance data to test, optimize, and improve customer engagement.

Led strategy and development of the email marketing program across multiple brands. Contributed to driving an incremental $89M in revenue.

Managed email and push campaigns, optimizing segmentation and content strategy. Developed email strategies to improve campaign performance and drive customer engagement, retention, and revenue.

Enrolled in August 2025, expected to complete the Master of Science in Management (iMSM) in May 2027.

Graduated in 2013 with a Bachelor of Science in Marketing.