Open to opportunities

Priyanka Tambe

@priyankatambe

Message

I scale paid social campaigns to improve ROAS and customer acquisition.

India

Message

I've managed paid media for Elemental, Cendyn, and Merkle Sokrati (Dentsu), driving customer acquisition for brands including Canada Life, Recycle BC, Tilda Rice, Jaypore, and Cuemath.

Across Meta, TikTok, Pinterest, Reddit, and Snapchat, I build full-funnel strategies, optimize budgets and bidding, and use audience segmentation, tracking, and A/B testing to improve ROAS, CPA, CTR, and conversion performance.

At Cendyn and Merkle Sokrati, I led and mentored performance marketing teams while delivering reporting and strategic recommendations for international hospitality, ecommerce, and education brands.

I also bring hands-on experience in Meta Pixel, Events Manager, attribution, TapClicks, Google Analytics, SEO, email marketing, and conversion-focused campaign operations.

Experience

Work history, roles, and key accomplishments

Digital Paid Media Coordinator

Elemental

Feb 2026 - Jul 2026 (5 months)

Managed end-to-end paid media campaigns across Meta, TikTok, Pinterest, and Reddit for North American brands, optimizing budgets and bidding strategies to maximize ROAS. Implemented tracking and A/B testing to improve campaign performance and delivered weekly reports.

Meta Ads Manager Pinterest Ads Google Analytics Conversion Tracking Audience Targeting A B Testing ROAS Budget Management Reporting

Senior Paid Media Specialist

Cendyn

Mar 2023 - Jan 2025 (1 year 10 months)

Managed paid social campaigns for luxury hospitality brands across international markets, optimizing ROAS, CTR, and CPA. Led and mentored a team of performance marketers and improved operations using TapClicks.

Meta Ads Manager Pinterest Ads Google Analytics Meta Events Manager Audience Segmentation A B Testing ROAS Client Reporting

Senior Business Analyst

Merkle Sokrati

Dec 2020 - Apr 2023 (2 years 4 months)

Managed performance marketing budgets for leading brands, developing Meta campaign strategies and conducting RCA and stakeholder presentations. Led a team of four and supported new business acquisition.

Meta Ads Manager Pinterest Ads Snapchat Ads Google Analytics Audience Segmentation Funnel Analysis Competitor Research Conversion Tracking Performance Analytics Stakeholder Management

Digital Marketing Executive

Arriba Labs

Oct 2017 - Mar 2019 (1 year 5 months)

Managed Meta campaigns for D2C e-commerce and EdTech brands, focusing on ROAS and CPL optimization. Collaborated with creative and web teams to improve ad creatives and landing pages, and executed email marketing campaigns.

Meta Ads Manager Facebook Ads Instagram Ads Audience Targeting ROAS Email Marketing Marketing Automation Landing Page Optimization

SEO Executive

Markets and Markets

Jun 2016 - Jun 2017 (1 year)

Performed keyword research, competitor analysis, and lead-generation activities. Managed on-page and off-page SEO, guest posting, and performance reporting.

SEO Keyword Research Competitive Analysis On Page SEO Off Page SEO Guest Posting Lead Generation performance reporting

SEO Analyst

Wondersoft Multimedia Solutions

Feb 2015 - May 2016 (1 year 3 months)

Conducted website audits, SEO strategy creation, link building, and content marketing planning. Prepared performance reports and monitored social media channels.

SEO SEO Strategy Link Building Content Marketing performance reporting Social Media Monitoring