At Cendyn India Pvt Ltd, I managed international hospitality accounts and a combined annual paid-media budget of approximately $800K-$900K. I used audience, creative and conversion data to guide campaign improvements, test messaging and respond to creative fatigue.
I coordinated client onboarding and campaign delivery with marketing, media, product and technical teams, and prepared performance reports and business reviews for international clients. I also managed four Paid Social team members who reported directly to me.
Earlier, I supported campaigns across healthcare, life sciences, eCommerce, FMCG, entertainment and OTT at Theorem India Pvt Ltd, and helped advertisers resolve campaign issues at Regalix India Pvt Ltd. My work spans paid social and performance marketing, including Google Ads optimization, conversion tracking and campaign measurement.
