At RockED, I own product marketing and growth for a B2B SaaS training platform serving the North American automotive dealership market. My go-to-market work has driven 30% sales growth in the first quarter and 20% feature adoption.
I built RockED’s sales enablement program from scratch and own marketing for its Network Partners. I also created an AI automation pipeline that turns one spreadsheet input into segmented campaign content.
At RockED, I developed lifecycle programs across email, push, and in-app channels, contributing to 40% reactivation and 25% higher retention. I also architected a marketing analytics stack and dashboard used across the function.
At Innovaccer, I led product and digital marketing for four US market segments. My work generated $3.2M in pipeline, and I produced thought leadership and campaigns for US healthcare audiences.
