Toshina Singh

I’m a product marketing and GTM strategist with 6+ years of experience helping B2B and SaaS companies turn complex products into clear messaging and content that drives demand. I work closely with product, marketing, and customer teams to improve product visibility, simplify messaging, and support growth.

As a Content Strategy Lead at GrandViewResearch, I lead a team of 6 to plan and execute marketing and GTM content strategies while maintaining cross-team collaboration. I translate product direction into practical content that moves pipelines and helps teams align.

I’ve launched and scaled 5 LinkedIn newsletters, growing the audience to 25K+ subscribers and increasing product visibility. I also introduced ethical AI usage guidelines into the team, doubling productivity, and built structured SEO and website content strategies.

Previously at Provakil (PVKLPvt.Ltd.), I managed GTM messaging and sales enablement content for a LegalTech SaaS platform. I documented product features into clear messaging, built onboarding guides and knowledge resources to improve user adoption, and strategized campaigns that helped increase MQL conversions—backed by certifications in analytics and inbound marketing and hands-on experience using AI tools to improve research and workflows.