Looking for a job

Anuradha Dutta

@anuradhadutta

Message

I lead global marketing campaign delivery using Salesforce Marketing Cloud, Adobe Campaign, and Unica.

India

Message

What I'm looking for

I'm looking to apply over a decade of digital marketing and marketing automation experience to drive impactful campaigns and solutions across diverse industries, preferably in Bengaluru.

At Epsilon in Bengaluru, I lead end-to-end marketing campaign delivery for US financial technology and biopharmaceutical clients, coordinating data, web, and email operations teams.

I've managed Salesforce Marketing Cloud developers, led technical projects of 20–30 team members through hyper-care, and strengthened campaign quality through data investigation, global auditing, and monitoring processes.

Previously at Cognizant, I implemented Salesforce Marketing Cloud across three Japanese automobile markets, designed aftersales CRM journeys, and delivered Adobe Campaign and Unica campaigns for automotive, tobacco, financial services, and pharmacy benefit clients.

Experience

Work history, roles, and key accomplishments

Technical Project Manager

Epsilon

May 2025 - May 2026 (1 year)

Managing end-to-end marketing campaign execution for financial technology and biopharmaceutical clients, coordinating cross-functional teams and ensuring SLA adherence.

Salesforce Marketing Cloud Adobe Campaign Project Management Stakeholder Management Data Operations Web Operations Email Operations Incident Management SLA Adherence

Technical Lead

Epsilon

May 2022 - Apr 2025 (2 years 11 months)

Led a team of Salesforce Marketing Cloud developers for a pharmaceutical client, managed project planning, and implemented innovative solutions and global auditing protocols.

Salesforce Marketing Cloud Team Leadership Project Planning Resource Allocation Audit Monitoring

Salesforce Marketing Cloud Consultant

Cognizant

Jan 2017 - Apr 2022 (5 years 3 months)

Implemented Salesforce Marketing Cloud for a leading automobile manufacturer across three markets, developed digital marketing strategies, and designed system architecture for Aftersales CRM programs.

Salesforce Marketing Cloud Digital Marketing System Architecture Customer Journey CRM

Adobe Campaign Solution Architect

Cognizant

Jan 2016 - Dec 2016 (11 months)

Provided guidance on Adobe Campaign tool utilization for Aftersales CRM campaigns across six markets, conducted data analysis, and enhanced campaign models.

Adobe Campaign Data Analysis Marketing Strategy CRM

Adobe Campaign Developer

Cognizant

Sep 2015 - Dec 2015 (3 months)

Designed and executed offers for web channels, developed multi-channel campaigns, and introduced innovative web applications for campaign optimization.

Adobe Campaign Web Development Multi channel Campaigns Data Quality Reporting