At São Gonçalo Shopping, I oversaw the mall’s full management, leading teams across Marketing, Commercial, Finance, and Operations. We met performance targets for four consecutive years, achieving 125% of NOI.
At Shopping Leblon, I developed the annual marketing strategy for its luxury positioning and created Afrânio, the mall’s mascot. I also planned and delivered an average of 70 events a year, including sponsorship and co-branding activations.
Across retail and technology, I’ve worked on strategic planning, leasing, brand partnerships, and commercial growth in Brazil and the USA. My work on projects including “Livre,” “Year of France in Brazil,” and “Our Dream” received Abrasce and ICSC Latin America awards.

