Paula Walesko

Led national commercial operations for company-owned and franchise store networks, focusing on bridging brand strategy with front-line execution, restructuring processes, developing leadership, and integrating technology into daily management. Achieved over 10% growth in 2025, outperforming the eyewear retail market trend.

Supervised company-owned stores, focusing on operational efficiency, process standardization, and team development.

Managed commercial and operational aspects of 6 franchised stores, focusing on performance, process optimization, talent development, and stakeholder management. Implemented management tools and standardized operational processes to boost store performance.

Oversaw commercial operations of 3 franchised stores, responsible for P&L performance, people management, operations, and brand strategy execution. Managed sales metrics, targets, and commercial strategies, and served as part of the Lacoste Brand Ambassadors team.

Managed commercial and operational aspects across 7 franchised store units, including sales targets, team recruitment, training, and customer service standards. Handled inventory management, loss prevention, and store launches.

Bachelor's degree in Hospitality and Hotel Administration from Castelli Escola Superior de Hotelaria, completed in 2003.

Completed commercial management and sales training at G4 Educação.

Completed retail and management training at Friedman Group.

Completed training for the Product Owner role in Scrum for Retail.

Completed training in artificial intelligence applied to business, covering analytics, automation, and strategic decision making.