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Julia Alves Benevenuto

@juliaalvesbenevenuto

Trade marketing and B2B commercial strategy at Red Bull, grew regional sales volume and revenue by 200%+ in three years.

Brazil

Message

At Red Bull, I own the on-trade go-to-market strategy for Espírito Santo, with accountability for the annual business plan, sales targets and execution KPIs. I grew sales volume and revenue by 200%+ in three years and expanded distribution toward high-value venues.

I also plan and execute brand experiences at events including Rock in Rio, Carnaval at Sapucaí and Rock the Mountain. I manage event partners, agencies and venue stakeholders, and use KPI reporting and ROI to guide regional investment and activation decisions.

Experience

Work history, roles, and key accomplishments

Current

Musketeer | On-Premise Marketing & Sales Specialist

Current

Red Bull

Apr 2023 - Present (3 years 5 months)

On-trade executive and sole regional lead for Espírito Santo, owning commercial and marketing strategy for 300+ B2B accounts. Delivered 200%+ growth in volume and revenue, leading the brand to category leadership.

Trade Marketing Key Account Management Contract Negotiation Budget Management KPI Dashboards Distributor Management Demand Forecasting Event Activation Brand Experiences Agency Management

Field Marketing Intern (Student Marketeer)

Red Bull

Apr 2022 - Mar 2023 (11 months)

Supported brand visibility through local sports marketing activations and regional brand experiences. Managed point-of-sale execution and relationships across university outlets, gyms, and coworking spaces.

Brand Activation Point of Sale Relationship Management Marketing Strategy

Social Media Manager

UTZ

Aug 2020 - Aug 2021 (1 year)

Led the marketing team in developing internal and external campaigns, coordinating brand messaging across social media platforms. Managed planning and execution of webinars and virtual events.

Social Media Marketing Campaign Management Webinar Planning Content Strategy Performance Analysis

Voice Actor & Creative Content

REC Produções

Aug 2016 - Aug 2018 (2 years)

Created jingles and promotional content for regional advertising campaigns. Collaborated with clients to craft sound-driven brand narratives.

Voice Acting Creative (Content)Jingles Brand storytelling

Education

Degrees, certifications, and relevant coursework

Federal University of Espírito Santo (UFES)

Bachelor's Degree, Public Relations, Advertising and Applied Communication

2019 - 2024

Bachelor's Degree in Public Relations, Advertising and Applied Communication, with coursework in advertising strategy, consumer behavior, media planning, market research, and audiovisual production.