At Grupo JR8, I lead the marketing department and manage a four-person team and the marketing agency across six brands in automotive accessories, vehicle detailing, and diesel parts. I oversee trade marketing actions with the commercial team, visual merchandising, events, and sales campaigns.
At Grupo Multi (Multilaser), I planned and executed trade marketing initiatives for the specialist channel, supporting sales growth through sell-in and sell-out actions. I also developed business plans for distributors and tracked performance with key clients.
Earlier, at Elsys Equipamentos Eletrônicos and Audax Química Ind. E Com. Higiene e Limpeza Ltda., I worked on customer campaigns, point-of-sale visibility, events, product development, and marketing budgets. At Windauto Ind. E Com. Ltda (PROAUTO e PROCÃO), I supported product launches and revitalizations, including packaging and label approvals with ANVISA and the Ministry of Agriculture.
