Bhagyashree Palande
@bhagyashreepalande
Marketing professional specializing in CRM-driven lifecycle and growth strategies.
What I'm looking for
I am a marketing professional with 9 years of experience driving product marketing, CRM and integrated campaign strategies across technology-driven organizations and consumer-facing initiatives.
I have managed CRM operations and automation (WebEngage, MoEngage, Zoho CRM, Oracle Responsys) for multi-country programs, designed lifecycle journeys, led campaign execution and reporting, and optimized audience segmentation to improve engagement and conversion.
I combine brand strategy, digital marketing, events and content expertise with hands-on data and reporting skills to deliver ROI-focused programs that scale across markets and support business growth.
Experience
Work history, roles, and key accomplishments
CRM Manager
Interactive Avenues
Jul 2024 - Present (1 year 8 months)
Manage end-to-end CRM operations to drive customer engagement and retention across digital channels, planning and optimizing automated customer journeys and improving conversion and engagement metrics.
Group CRM Manager
TEEG
Sep 2021 - Jun 2023 (1 year 9 months)
Implemented CRM strategy across seven countries and 300+ locations, managed Oracle Responsys campaigns and reporting, created SQL for targeting and supported audience data integration and segmentation.
Customer Marketing
Chinmaya Mission Publication
Dec 2018 - Aug 2021 (2 years 8 months)
Developed go-to-market and digital marketing programs to drive awareness and sales of publications, executing events, email nurture campaigns and stakeholder collaboration to improve product recall and distribution.
Head of Outreach
Kunal Parekh High School Tours
Apr 2018 - Dec 2018 (8 months)
Led marketing, advertising and communications, managing creation and delivery of marketing collateral for web, print and social media and supported conferences, exhibitions and university tours.
Deputy Manager
ICICI Bank
Jul 2016 - Apr 2018 (1 year 9 months)
Planned and executed marketing programs for branding and lead generation for ETRG products, owning strategy, P&L and budgets while driving online and offline campaigns to build product awareness and pipeline.
Management Trainee
Efficloud
Oct 2015 - Jul 2016 (9 months)
Built brand positioning through marketing, advertising and events, conducted market research and performance tracking to provide insights and improve sales and campaign effectiveness.
Digital Marketing Intern
Youth4Work
Apr 2014 - Jul 2014 (3 months)
Defined content and social media strategy, created blogs and forums to increase engagement, and performed market research to drive user acquisition and brand presence.
Developed applications using Microsoft technologies, designed workflows and database models, and implemented object-oriented coding standards during a year-long internship.
Education
Degrees, certifications, and relevant coursework
SIES College of Management Studies
Master of Management Studies, Marketing
Completed an MMS in Marketing with coursework and projects focused on marketing strategy and digital marketing.
Pillai's College of Arts, Commerce & Science
Bachelor of Science, Information Technology
Completed a Bachelor of Science in Information Technology with a graduation project developing an application for a retail client.
C.K.T Junior College
Higher Secondary Certificate, General Secondary Education
Completed Higher Secondary Certificate (HSC) studies prior to undergraduate education.
C.K.T School
Secondary School Certificate, General Secondary Education
Completed Secondary School Certificate (SSC) as part of formal school education.
Availability
Location
Authorized to work in
Job categories
Skills
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