Open to opportunities

Bhagyashree Palande

@bhagyashreepalande

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Marketing professional specializing in CRM-driven lifecycle and growth strategies.

India

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What I'm looking for

I seek a role where I can lead CRM and lifecycle marketing, scale automation across markets, leverage data-driven campaigns, and contribute to brand and product growth within a collaborative, growth-oriented company.

I am a marketing professional with 9 years of experience driving product marketing, CRM and integrated campaign strategies across technology-driven organizations and consumer-facing initiatives.

I have managed CRM operations and automation (WebEngage, MoEngage, Zoho CRM, Oracle Responsys) for multi-country programs, designed lifecycle journeys, led campaign execution and reporting, and optimized audience segmentation to improve engagement and conversion.

I combine brand strategy, digital marketing, events and content expertise with hands-on data and reporting skills to deliver ROI-focused programs that scale across markets and support business growth.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager

Current

Interactive Avenues

Jul 2024 - Present (1 year 8 months)

Manage end-to-end CRM operations to drive customer engagement and retention across digital channels, planning and optimizing automated customer journeys and improving conversion and engagement metrics.

WebEngage Zoho CRM Customer Lifecycle Segmentation Data Hygiene

Group CRM Manager

TEEG

Sep 2021 - Jun 2023 (1 year 9 months)

Implemented CRM strategy across seven countries and 300+ locations, managed Oracle Responsys campaigns and reporting, created SQL for targeting and supported audience data integration and segmentation.

Email SMS PUSH Responsys SQL Campaign Management Email SMS Push Dashboarding Voucher Management (Umbraco)Segmentation

Customer Marketing

Chinmaya Mission Publication

Dec 2018 - Aug 2021 (2 years 8 months)

Developed go-to-market and digital marketing programs to drive awareness and sales of publications, executing events, email nurture campaigns and stakeholder collaboration to improve product recall and distribution.

Go To Market Digital Marketing Content Marketing Events Marketing Email Campaigns PR Stakeholder Management CRM

Head of Outreach

Kunal Parekh High School Tours

Apr 2018 - Dec 2018 (8 months)

Led marketing, advertising and communications, managing creation and delivery of marketing collateral for web, print and social media and supported conferences, exhibitions and university tours.

Marketing Communications Marketing Collateral Vendor Management event support Research Social Media Advertising

Deputy Manager

ICICI Bank

Jul 2016 - Apr 2018 (1 year 9 months)

Planned and executed marketing programs for branding and lead generation for ETRG products, owning strategy, P&L and budgets while driving online and offline campaigns to build product awareness and pipeline.

Marketing Strategy Campaign Management Budgeting Digital Advertising Lead Generation Event Management

Management Trainee

Efficloud

Oct 2015 - Jul 2016 (9 months)

Built brand positioning through marketing, advertising and events, conducted market research and performance tracking to provide insights and improve sales and campaign effectiveness.

Positioning Market Research Event Management Performance Tracking Competitive Analysis Reporting Marketing Collateral

Digital Marketing Intern

Youth4Work

Apr 2014 - Jul 2014 (3 months)

Defined content and social media strategy, created blogs and forums to increase engagement, and performed market research to drive user acquisition and brand presence.

Content Strategy Social Media SEO Community Management Market Research Analytics

Software Developer Intern

Tata Consultancy Services

Jul 2012 - May 2013 (10 months)

Developed applications using Microsoft technologies, designed workflows and database models, and implemented object-oriented coding standards during a year-long internship.

C .NET SQL Object Oriented Design Workflow Design Application Development MS Office