Prateek Parashar
@prateekparashar
MarTech and CXM leader driving revenue growth through scalable marketing platforms, governance, and data-driven customer experiences.
IndiaWhat I'm looking for
I’m a Strategic CXM, MarTech & Digital Transformation leader with 16+ years of experience driving revenue growth, delivery governance, and operational excellence across global enterprises. I build and scale MarTech stacks such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Demandbase, and Tableau—linking customer lifecycle management to measurable business outcomes.
In my current Program Manager/Partnerships Specialist role, I own end-to-end program delivery governance across India and ANZ, lead AI-driven Campaign QA and build agents, and evaluate automation/orchestration tooling for scalable, compliant martech operations. I’ve also led ABM and analytics programs at ZS Associates, integrating Adobe Analytics with Salesforce Marketing Cloud to improve strategy and revenue growth, and partnering across leadership and delivery teams to ensure strong execution and client satisfaction.
Experience
Work history, roles, and key accomplishments
Program Manager, Partnerships Specialist
Craft CXM
Jul 2025 - Present (1 year)
Own end-to-end program and delivery governance for martech operations across India and ANZ, ensuring SLA adherence and consistent program outcomes. Led AI-driven Campaign QA/build-agent automation and managed partner relationships to support scalable martech delivery.
Designed and implemented marketing analytics plans, leading ABM campaigns with Demandbase and integrating Adobe Analytics with Salesforce Marketing Cloud. Built Tableau dashboards, improved SEO-driven lead generation, and owned client relationships with P&L accountability.
Lead Consultant, Digital Transformation
Techouts Solutions
Apr 2019 - Mar 2020 (11 months)
Led pre-sales and sales for high-value Adobe Suite deals, securing enterprise clients with tailored digital marketing solutions. Delivered training to improve Adobe Marketing Cloud adoption and produced ROI reports to increase client retention.
Consultant, Digital Transformations
Techouts Solutions
Apr 2017 - Mar 2019 (1 year 11 months)
Delivered digital transformation consulting engagements for enterprise clients in marketing and CXM. Owned A/B testing, campaign strategies, and stakeholder management across multi-region engagements.
Sr. Business Analyst
Techouts Solutions
Apr 2016 - Jun 2017 (1 year 2 months)
Partnered with consulting leads on client requirements, solution design, and analytics-driven recommendations. Supported analytics-based decision-making for consulting engagements.
Focused on process improvement, operational efficiency, and cost reduction across client programs. Delivered projects on time and within budget, improving team productivity and client satisfaction, and provided data analytics insights for marketing strategies and project decisions.
Built and maintained enterprise software components, establishing a technical foundation for later consulting and analytics roles.
Education
Degrees, certifications, and relevant coursework
Great Lakes Institute of Management
MBA, Business Analytics
Completed an MBA at Great Lakes Institute of Management with coursework in Brand Planning & Management and Business Analytics.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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