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Vivek ShahVS
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Vivek Shah

@vivekshah2

Senior Data Analyst at Criteo who grew APAC partner revenue 53% and automated reporting.

India
Message

At Criteo, I manage partner analytics across APAC and serve as the primary analytics and troubleshooting contact for the JP market. My data-driven performance analysis contributed to APAC partner revenue growing from $7.03M to $10.74M, while seven Tableau dashboards and automated reporting pipelines reduced manual reporting effort.

At Media.net, I delivered advertiser campaign insights and managed a Google Ads lead generation campaign that generated $8,000 in revenue and $3,000 in profit in one month. I'm also building a personal Air India points optimisation agent using Python, the Amadeus API, and LLM tooling.

Experience

Work history, roles, and key accomplishments

MP

Data Analyst Intern

Market Pulse

Jun 2017 - Jul 2017 (1 month)

Analysed customer acquisition data from Google Analytics and built a dynamic KPI dashboard on Klipfolio. Presented cloud dashboard platform recommendations to management.

Education

Degrees, certifications, and relevant coursework

The Ohio State University logoTU

The Ohio State University

Master of Science, Industrial and Systems Engineering

Grade: 3.61 / 4.0

Master of Science in Industrial and Systems Engineering with a specialization in Operations Research, completed in May 2018.

University of Mumbai logoUM

University of Mumbai

Bachelor of Engineering, Mechanical Engineering

Grade: 7.73 / 10.0

Bachelor of Engineering in Mechanical Engineering, completed in June 2016.

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