Open to opportunities

Bishal Tiwari

@bishaltiwari

Analytics professional driving audience and adtech insights to inform strategy, visualization, and data-driven decisions.

India

Message

What I'm looking for

I seek a data-driven role where I can leverage audience and adtech analytics, build visualizations, and collaborate cross-functionally to influence product and marketing strategy.

I am an analytics professional with 8+ years of experience in audience and consumer insights, DTH audience and adtech data management, and ecommerce analytics. I apply statistical modeling and data analysis to uncover consumer trends and inform product and marketing strategies that drive business growth.

I translate complex data into clear narratives and interactive visualizations, enabling non-technical stakeholders to make informed decisions. I have developed and automated analytical reports and dashboards that reduced manual reporting time by 80% and improved data accessibility.

I have led campaign optimization efforts that improved ROI and increased viewer engagement by 15% through targeted segmentation and Tableau-driven insights. I manage end-to-end data lifecycles, from extraction and analysis to presentation, serving as a primary analytics expert for sales and client teams.

I am a quick learner and tech enthusiast who collaborates cross-functionally to turn business requirements into actionable insights, using advanced SQL, Python, PySpark, and visualization tools to deliver timely, high-impact analysis.

Experience

Work history, roles, and key accomplishments

Current

Analytics Professional

Current

Nielsen Media

Jul 2024 - Present (1 year 5 months)

Leveraged data analytics and statistical modeling to uncover consumer and ad campaign insights, translated complex data into visual narratives, and automated Tableau/SQL reports reducing manual reporting time by ~80%.

SQL Tableau Python Pyspark Data Visualization Statistical Analysis Storytelling Stakeholder Management

Data Analyst

Airtel Digital Limited

Aug 2022 - Jul 2024 (1 year 11 months)

Optimized DTH ad campaigns and segmented viewership via Tableau, driving a 15% increase in viewer engagement and maintained data credibility using advanced SQL for centralized audience data.

SQL Tableau Data Analysis Dashboarding Python

Data Analyst - Ecommerce

WNS Global Services

Aug 2021 - Aug 2022 (1 year)

Designed and maintained interactive Tableau dashboards and used custom SQL to extract complex data, defined and monitored website and marketing KPIs to support strategic decisions.

Tableau SQL Dashboarding KPIs Python

System Analyst

Atmecs Technologies

Feb 2019 - Jan 2020 (11 months)

Developed and maintained Tableau dashboards for daily/weekly/monthly infrastructure reports and performed trend analysis on incidents to detect duplicates and recurring issues for proactive resolution.

Tableau SQL Reporting Data Extraction Dashboard Development Root Cause Analysis

NOC Analyst

Huawei Technologies

Dec 2017 - Feb 2019 (1 year 2 months)

Performed telecom NOC analysis, produced reports to identify issues and allocate resources, and used data reporting to support cross-departmental business decisions.

Reporting Data Analysis Incident Management SQL