I help B2B services companies turn business strategy into connected GTM execution across Marketing Operations, Sales Enablement, enterprise pursuit, pipeline progression, retention and client growth.
I bring 20+ years of US-facing, cross-border B2B experience across professional services, ITeS/BPM/LPO/SaaS/Enterprise solutions and related services environments.
My work spans GTM Operations, Marketing Operations, Business Development, Inside Sales / SDR-BDR, Sales Enablement, pre-sales / solutioning, Revenue / Commercial Operations, Client Services and customer growth.
I currently work independently across GTM Operations, Marketing Operations, Business Development and Sales Enablement. One client engagement carries a fractional CRO remit, with the current phase focused on GTM and Marketing Operations for SAP support, optimization and resource-augmentation services. My work includes account research and prioritization, stakeholder mapping, positioning, outreach, content/collateral, meeting preparation, pipeline discipline and proposal follow-through, supported by AI-assisted research, workflow design and QA.
Before consulting, I spent 20 years across iBridge-associated businesses, progressing from Marketing & Sales Support into Marketing Operations, GTM, Sales Enablement, Client Services and broader Revenue / Commercial Operations. I later led a 12-person distributed GTM / Marketing Operations team across the US, India, Spain and Dubai.
Across that progression, I built structured GTM coverage across ~450 enterprise accounts; helped improve MQL / qualified-demand flow by ~30% and reduce time-to-campaign by ~70%; built and operated Inside Sales / SDR-BDR and Sales Enablement mechanisms; supported ~2x pipeline coverage - approximately $10M carried pipeline against ~$5M annual booked-revenue goals - and supported ~80% year-over-year retention. I also helped expand two flagship services accounts by ~10x and ~40x to approximately $480K and $2.9M in annualized value.
Earlier, I co-led with the Delivery Head the setup and staffing of a 350+ person, five-center India delivery operation, including three rural centers, with dotted-line oversight across 25 managers. That operating depth helps me connect commercial decisions with what Delivery must actually execute.
I am most interested in senior individual-contributor or functional-leadership opportunities across GTM Operations, Marketing Operations, Revenue / Commercial Operations, Sales Enablement and Business Development Operations - particularly where a company needs to translate growth objectives into connected execution across Marketing, Sales, enterprise pursuit, pipeline progression, retention and account growth with clear ownership and handoffs.
