Open to opportunities

Prakhar Gupta

@prakhargupta4

Message

I build and scale products through experimentation, lifecycle CRM, and operational digitization.

India

Message

At Blinkit, I lead dark-store digitization across 2,000+ stores, shipping location intelligence, prioritization, inventory, and workflow products that improved space utilization, GMV density, replenishment accuracy, and customer complaints.

Previously, I launched lifecycle channels and CRM programs at Rapido and CARS24 across India and international markets, using segmentation, A/B testing, product analytics, and GTM to grow engagement and revenue. I also built Dessic Patisserie from concept to a D2C vegan dessert business with INR 37L+ annual turnover.

Experience

Work history, roles, and key accomplishments

Current

Product Manager – Store Operations

Current

Blinkit (Zomato)

Mar 2025 - Present (1 year 6 months)

Owned strategy for dark store digitization across 2,000+ stores, driving 90% digitization via location intelligence. Led cross-functional team to pilot and standardize operating models, improving unit economics and operational efficiency.

Product Strategy Location Intelligence Inventory Management F&O Cross functional Leadership Dashboard Development Process Automation

Assistant Product Marketing Manager – Martech & Lifecycle

Rapido

Dec 2023 - Jun 2024 (6 months)

Launched WhatsApp and Email product channels, expanding transacting user reach by 15% across an 80M+ user base. Designed lifecycle workflows and drove incremental revenue through CRM campaigns and A/B experimentation.

Lifecycle Marketing CRM WhatsApp Marketing Email Marketing User Segmentation A B Testing Product Analytics Campaign Management GTM Strategy

Product Growth Manager – Martech, CRM & International Expansion

CARS24

Nov 2021 - Oct 2023 (1 year 11 months)

Owned CRM and automation product for B2C users across multiple geographies, driving 10% user growth. Built and launched NLP-powered chatbots and led CRM setup for international markets.

Product Management CRM Marketing Automation NLP Chatbot Development International Expansion User Growth Data Analysis A B Testing

Founder – D2C Vegan Dessert Brand

Dessic Patisserie

Nov 2020 - Oct 2022 (1 year 11 months)

Built a 0-to-1 D2C e-commerce brand from concept to INR 37L+ annual turnover, owning product, ops, and logistics. Scaled brand to 'Top Rated' on LBB and drove growth through data-driven marketing.