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Rini Rai

@rinirai

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Product Manager at Licious who built AI support automation and a service recovery system that lifted returns by 5.5%.

India

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At Licious, I owned post-order customer experience, AI automation, and supply chain products. I deployed a chatbot that reduced chatbot-flow contact rates from 27% to 8%, and designed a service recovery system that lifted returns by 5.5% and retained ₹12L per month.

I also built an autonomous order batching system using Google OR-Tools, reducing average delivery delay to 4 minutes and saving ₹10L per month. Outside work, I built a recruiter-facing RAG chatbot and a multi-agent LangGraph pipeline for app review analysis.

Experience

Work history, roles, and key accomplishments

Product Manager (CX and WMS)

Licious

Apr 2023 - May 2026 (3 years 1 month)

Owned end-to-end product across post-order CX, AI automation, and WMS/supply chain; mentored 2 Associate Product Managers and product analysts, closely consulting on their project execution and technical decisions.

AI Chatbots LLM RAG Sentiment Analysis WMS Supply Chain OR Tools FEFO Product Management Stakeholder Management Data Analysis SQL Python Figma Jira Tableau

Senior Manager – Business Analytics

Licious

Dec 2021 - Apr 2023 (1 year 4 months)

Led a team of 5 direct reports on the general analytics team, focused on growth and supply chain. Defined customer segmentation strategy, owned pricing strategy for loyalty program, built CLTV model, and drove revenue upside through a Sales Loss tool.

Customer Segmentation LTV Modeling Pricing Strategy Loyalty Programs Data Analysis SQL Python Tableau Stakeholder Management Team Leadership

Senior Manager – Marketing

Blinkit (Zomato)

Jan 2020 - Dec 2021 (1 year 11 months)

Defined user segmentation model based on habit-formation stages and profitability metrics, boosted conversion rates for early-stage customers, built personalisation algorithms, and owned pricing strategy for loyalty program redesign.

User Segmentation Personalization Conversion Rate Optimization Pricing Strategy Loyalty Programs Data Analysis SQL Python A B Testing

Management Trainee

Tredence Analytics

May 2018 - Dec 2019 (1 year 7 months)

Scoped and led analytics engagement for a leading US retailer, translating marketing channel data into actionable recommendations; delivered USD 7Mn in cost savings on a USD 70Mn budget. Developed a measurement framework to quantify offline media impact on product sales.

Data Analysis Marketing Analytics Measurement Framework SQL Python Tableau Stakeholder Management