pradeep kumaresan

I help companies scale advertiser growth by turning underperforming accounts into structured, full-funnel programs.

Most accounts don't have a spend problem — they have a measurement problem. A client running $500K monthly but optimising only lead volume while ignoring SQL conversion isn't a media buyer's problem. It's strategy.

I start with a full-funnel audit: lead volume, SQL conversion, application signal, downstream outcomes. That diagnostic reveals where the opportunity sits.

Outcomes:

At LinkedIn, I owned EdTech and Real Estate portfolios across India and US markets.

For a business school with lead-gen spend plateauing on downstream conversion, I reframed measurement from lead volume to SQL and application signal, reallocated their existing budget. Result: 3.6x application rate lift and +37% SQL conversion in one quarter.

For a Real Estate advertiser running two products with minimal investment, I diagnosed spend gaps, restructured campaign architecture, expanded into Sponsored Messaging and Document Ads. Quarterly investment grew 10x in one quarter. This account became the template for the entire portfolio.

At Meta, I led app-growth for e-commerce and quick-commerce platforms. For one major commerce client, I migrated to Advantage+ App Campaigns with cohort-based bid strategies and lapsed-user retargeting. Spend scaled 133% while cost per app open dropped 46%.

Scaled app installs 76% for a leading quick-commerce platform through full-funnel account restructuring and performance audits.

At Myntra, owned private label performance marketing across Rs 1–2 Cr daily budgets. Built acquisition and monetisation strategy, ran cohort analysis to refine approach.

What I do best:

I'm strongest on underperforming accounts needing restructuring. I own multi-quarter roadmaps tied to client revenue, not platform roadmaps. I build AI-assisted workflows for reporting and account planning.

Looking for:

Remote Client Solutions Manager, Customer Success Manager, Strategic Account Manager, or Growth Manager roles at Google, Microsoft, HubSpot, Salesforce, Anthropic, OpenAI, Spotify.

Based in Bengaluru. Open to remote-first globally. Available immediately. Full-time, contract, or fractional.