At iHeartMedia, I own the loyalty and incentives portfolio for the flagship iHeartRadio app, setting the roadmap and earn-and-redeem model across consumer and partner surfaces. I also serve as Product’s platform liaison to Sales and Ad Ops, reconciling consumer experience with enterprise partner commitments.
I took Magnite Prebid from spike to production across iOS, Android, and Web, defining reusable integration patterns and measurement contracts. On the Mozverse SDK, I brought an interactive ad product from business case and license negotiation to a live campaign, which delivered 1.39% conversion versus 0.01% for the closest comparable unit.
At Publishers Clearing House, I launched the company’s first loyalty rewards program from 0 to 1, generating $15M in revenue and becoming a core retention and reacquisition engine. I also built an agentic-AI toolchain connecting Claude to Jira, Confluence, Amplitude, and Slack, and launched an AI-assisted process for turning support feedback into fixes.
