Rajani Murthy
@rajanimurthy
I build integrated retail media, marketplace growth, and measurement programs across global consumer brands.
IndiaWhat I'm looking for
At GroupM, I lead integrated media for Amazon Fresh, Amazon Pay, and Amazon Business, managing a ₹70 Cr+ annual portfolio and a ₹47 Cr+ AGIF Sale campaign. I also jointly led the Prime Day 2025 campaign team and launched Amazon Now in India.
I've built growth across both agency and brand environments, scaling marketplace and digital revenue to ~₹78 Cr for Elle and Unlimited Brands at Arvind Lifestyle Brands. I built NNNOW.com, Arvind's consolidated D2C storefront, contributing ₹30 Cr in revenue.
At Tally, I increased online revenue by 40% and shortened the lead-to-revenue cycle by 23% through funnel, CX, CRM, and lead-management optimization. I also led GTM planning for TallyPrime 4.0 and 5.0 and built a consent and privacy framework for the measurement stack.
Across Dentsu, InMobi, Google, Hearst Digital Agency, and Blue Track Media, I've managed performance investment, MarTech roadmaps, campaign operations, and cross-market teams across India, SEA, the US, EMEA, and LATAM. I bring a measurement-first, test-and-learn approach spanning retail media, clean rooms, CDPs, tracking, privacy, and full-funnel growth.
Experience
Work history, roles, and key accomplishments
Lead integrated media strategy, planning, and buying for Amazon Fresh, Amazon Pay, and Amazon Business, managing a ₹70 Cr+ annual portfolio. Jointly led the Prime Day 2025 campaign team and led the brand launch of Amazon Now.
AGM — Digital Marketing
Tally Solutions Pvt. Ltd.
Oct 2023 - Jan 2025 (1 year 3 months)
Led media strategy, investment decisions, and integrated brand and performance marketing for TallyPrime, TallyCapital, and TallyEdge. Increased online revenue by 40% and shortened the lead to revenue cycle by 23%.
Associate Director — Strategy
iProspect & Merkle (Dentsu)
Oct 2019 - Oct 2023 (4 years)
Delivered integrated media and MarTech growth strategies for enterprise clients across India and SEA. Managed ₹5 Cr per month in performance budgets and implemented server side tracking and Meta Conversions API.
Senior Manager — Digital & eCommerce
Arvind Lifestyle Brands
Mar 2017 - Sep 2019 (2 years 6 months)
Led marketplace and digital revenue for Elle and Unlimited Brands, scaling to ~₹78 Cr. Built and managed NNNOW.com, contributing ₹30 Cr in revenue.
Director — Ad Operations
Blue Track Media LLC
Sep 2015 - Feb 2017 (1 year 5 months)
Established DSP and India operations for affiliate networks running global gaming campaigns. Led the UI and UX project for the India brand front and ran media operations across EMEA and SEA markets.
Manager — Paid Media
Hearst Digital Agency
Feb 2013 - Jun 2015 (2 years 4 months)
Project managed the in house SSP and integrated native advertising formats for publications including the Houston Chronicle. Managed 30+ SMB and MSME brands across the US and LATAM.
Digital Marketing
Fiesta Mart
Jan 2012 - Jan 2013 (1 year)
Launched digital marketing for the brand, building website, digital, and social engagement, revenue, and traffic strategies.
Managed and trained a campaign operations team across SEA and North America. Improved network profitability by 52% across gaming and utility app promotions.
Managed North American advertiser accounts on Google Ads, devising strategies to scale campaigns profitably.
Education
Degrees, certifications, and relevant coursework
Rajani hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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