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Poojitha B

@poojithab

Marketing Data Analyst at Medent Technologies who analyzed customer journeys and campaigns linked to an 18% engagement increase.

United States

Message

At Medent Technologies, I analyze customer journeys and campaign behavior in GA4 and Mixpanel; findings from A/B testing and behavioral analysis supported changes associated with an 18% increase in customer engagement. I also built Tableau and Power BI dashboards to report campaign performance, conversion funnels, and marketing KPIs.

At Xyphramin, I analyzed campaign performance and customer behavior using Google Analytics 360, Looker, and BigQuery. My segmentation and campaign analysis supported work associated with improved targeting accuracy, conversion rates, and marketing ROI.

Experience

Work history, roles, and key accomplishments

Current

Marketing Data Analyst

Current

Medent Technologies

Feb 2025 - Present (1 year 9 months)

Analyzed customer journeys and campaign behavior in GA4 and Mixpanel, supporting an 18% increase in engagement. Built Tableau and Power BI dashboards and automated reporting, reducing manual effort by 40%.

SQL Python GA4 Mixpanel Tableau Power BI Salesforce Marketing Cloud AWS Snowflake A B Testing Attribution Marketing Mix Modeling Customer Segmentation Dashboard Development Report Automation

Marketing Analyst

Xyphramin

Feb 2021 - Jul 2023 (2 years 5 months)

Analyzed campaign performance and customer behavior using Google Analytics 360, Looker, and BigQuery. Applied Python for segmentation and optimization, contributing to a 28% improvement in campaign accuracy.