At Wayfair, I analyze member engagement across email, app, and web for the Wayfair Rewards loyalty program, turning findings into campaign changes that grew acquisition 25%, lifted CTR 22%, and cut churn 12%.
I build end-to-end marketing analytics solutions, from SQL-based RFM and LTV segmentation to Power BI dashboards on unified BigQuery data. My work has reduced CPA 17%, improved marketing efficiency 24%, and cut manual reporting time 50%.
Previously at State Street Corporation, I supported adoption campaigns for the Alpha front-to-back investment platform. I used SQL, Python, Tableau, experimentation, and behavioral targeting to improve onboarding, retention, conversion, and reporting efficiency for institutional clients.
I also built ChannelLift, a marketing mix modeling and attribution project that informed budget reallocations projected to improve ROAS by 15%.
