At Medent Technologies, I analyze customer journeys and campaign performance using GA4 and Mixpanel. My A/B testing and behavior analysis contributed to an 18% increase in customer engagement.
I developed attribution models and Marketing Mix Modeling frameworks to evaluate cross-channel campaigns, supporting budget optimization that boosted marketing ROI by 22%. I also connected Salesforce Marketing Cloud with CDPs to support predictive segmentation and personalized campaigns, reducing customer churn by 12%.
At Xyphramin, I developed multi-touch attribution models and churn forecasting solutions using GA360, Looker, and Google BigQuery. Predictive modeling and customer segmentation helped increase campaign accuracy by 28%, while conversion funnel analysis supported initiatives that increased conversion rates by 17%.
I also used RFM segmentation, cohort analysis, and Marketing Mix Modeling to support targeted campaigns and manage cross-channel investment. My work there improved email and digital campaign conversions by 20% and marketing ROI by 25%.
